The Handbook to Designing Profitable Landing Pages

Posted on October 25, 2016 By thesuccessmanual Topic: Handbook, Online marketing

Basically, a landing page, also knwon as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. Thus, you can say a landing page is your gateway to the MONEY. In fact, the Landing page has become so important that a whole area called Landing page optimization has come up - LPO is the process of imporoving the percentage of visitors to the website that become sales leads and customers. Read a Wikipedia intro here


The most fundamental rule of soccessful landing page is this: Give visitors what they are looking for.
Read More Landing Page rules here: 30+ principles to a better landing page design

This is a simple collection of the best advice on Ladning page design I could find on the internet for you all.

Basics of landing page design: The Dos and don'ts
How to Write a Landing Page http://www.excessvoice.com/articlex1.htm
Landing Page Makeover Clinic http://www.copyblogger.com/landing-page-tips-for-book-sales
10 Landing Page Optimization Tactics http://www.wdfm.com/marketing-tips/landing-pages.php
A 10-point Checklist for Landing Page Design http://www.e-consultancy.com/news-blog/361375/a-10--point-checklist-for-landing-page-design.html
10 Tips for Product Landing Pages http://www.e-consultancy.com/news-blog/363479/ten-tips-for-product-landing-pages.html
8 Tips for a Stronger Call to Action http://www.emaillabs.com/email_marketing_articles/email-call-to-action.html
11 Ways to Improve Landing Pages http://www.digital-web.com/articles/11_ways_to_improve_landing_pages
How to Promote Your Landing Page and Get Traffic Fast http://www.ezinearticles.com/?How-To-Promote-Your-Landing-Page-And-Get-Traffic-Fast&id=773519
Top 10 Incredibly Stupid Landing Page Blunders Revealed http://www.webpronews.com/expertarticles/2006/06/06/top-incredibly-stupid-landing-page-blunders-revealed
9 Common Mistakes in Landing Page and PPC Campaign Design http://performancing.com/9-common-mistakes-in-landing-page-and-ppc-campaign-design
Testing Your Landing Page http://www.seotoday.com/browse.php/category/articles/id/411/index.php
Top Landing Page Tips from the biggest online marketing experts http://seldomstatic.com/top-landing-page-tips-from-the-pros

Free Tools for designing, building and testing Landing Pages
Google Website Optimizer - Do A/B testing and more FREE http://services.google.com/websiteoptimizer
W3 Semantic Extractor [ to see how semantically rich your site is and get some ideas on how you can improve it] FREE http://www.w3.org/2003/12/semantic-extractor.html
Master Landing Page Templates http://daily.mequoda.com/gla-8-master-landing-page-templates.html
Website Conversion Rate Calculator - get an idea of your website's conversion rate and how you can improve it http://www.paloalto.com/common/calculators/conversionrate.cfm
Verster - test you landing page in a number of ways - 14 day free trial http://www.vertster.com

Analytics Tools to Monitor your Landing Pages
Google Analytics http://www.google.com/analytics
SiteMeter http://www.sitemeter.com
ClickHeat - Discover where visitors click on your page showing which zones are most popular. http://www.labsmedia.com/clickheat/index.html
103Bees http://www.103bees.com Free trial available
Clicky http://www.getclicky.com Has great features - free trial available.

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