The Handbook to Designing Profitable Landing Pages

Posted on October 25, 2016 By thesuccessmanual Topic: Handbook, Online marketing

Basically, a landing page, also knwon as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. Thus, you can say a landing page is your gateway to the MONEY. In fact, the Landing page has become so important that a whole area called Landing page optimization has come up - LPO is the process of imporoving the percentage of visitors to the website that become sales leads and customers. Read a Wikipedia intro here

The most fundamental rule of soccessful landing page is this: Give visitors what they are looking for.
Read More Landing Page rules here: 30+ principles to a better landing page design

This is a simple collection of the best advice on Ladning page design I could find on the internet for you all.

Basics of landing page design: The Dos and don'ts
How to Write a Landing Page
Landing Page Makeover Clinic
10 Landing Page Optimization Tactics
A 10-point Checklist for Landing Page Design
10 Tips for Product Landing Pages
8 Tips for a Stronger Call to Action
11 Ways to Improve Landing Pages
How to Promote Your Landing Page and Get Traffic Fast
Top 10 Incredibly Stupid Landing Page Blunders Revealed
9 Common Mistakes in Landing Page and PPC Campaign Design
Testing Your Landing Page
Top Landing Page Tips from the biggest online marketing experts

Free Tools for designing, building and testing Landing Pages
Google Website Optimizer - Do A/B testing and more FREE
W3 Semantic Extractor [ to see how semantically rich your site is and get some ideas on how you can improve it] FREE
Master Landing Page Templates
Website Conversion Rate Calculator - get an idea of your website's conversion rate and how you can improve it
Verster - test you landing page in a number of ways - 14 day free trial

Analytics Tools to Monitor your Landing Pages
Google Analytics
ClickHeat - Discover where visitors click on your page showing which zones are most popular.
103Bees Free trial available
Clicky Has great features - free trial available.

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