How to Move Your Blog from Tumblr to WordPress

On February 16, 2025 By newsroom Topic: Online Business Success

Switching from Tumblr to WordPress opens up a world of customization, better control, and scalability for your blog. Here's a detailed step-by-step guide to help you transfer your Tumblr blog to WordPress efficiently.


Why Move from Tumblr to WordPress?

  • Ownership: Tumblr is owned by Yahoo, and you risk losing your blog if the platform shuts down. WordPress.org ensures you own your site.
  • Customization: WordPress offers 50,000+ plugins and thousands of themes to customize your site.
  • Monetization: Unlike Tumblr, WordPress lets you monetize your site more effectively.
  • SEO Benefits: WordPress offers advanced SEO tools and better ranking potential.

Step-by-Step Guide to Move from Tumblr to WordPress

1. Set Up WordPress Hosting

  • Choose a hosting provider: Bluehost is recommended and offers plans starting at $2.75/month.
  • Get a domain: Pick a domain name that reflects your blog.
  • Install WordPress: Use your hosting provider’s one-click WordPress installation tool.

2. Install the Tumblr Importer Plugin

  • Log in to your WordPress dashboard.
  • Navigate to Tools > Import > Tumblr.
  • Install and activate the Tumblr Importer Tool.

3. Create a Tumblr Application

To connect your Tumblr account to WordPress:
1. Go to Tumblr's application registration page.
2. Fill out the form:
- Application Name: Your blog name.
- Application Website: Your new WordPress blog URL.
- Default Callback URL: http://yourwordpresssite.com/wp-admin/import.php?import=tumblr
3. Click Register.
4. Copy the OAuth Consumer Key and Secret Key.


4. Connect Tumblr to WordPress

  • Return to the Tumblr Importer in WordPress.
  • Paste the Consumer Key and Secret Key into the respective fields.
  • Click Authorize Application and Allow Access.

5. Import Tumblr Content

  • Select your Tumblr blog from the list in the importer tool.
  • Click Import This Blog.
  • Wait for the transfer to complete.
  • Verify imported content under Posts > All Posts in WordPress.

6. Redirect Visitors from Tumblr to WordPress

To retain traffic from your Tumblr blog:

Redirect Tumblr Visitors:
  • Go to your Tumblr dashboard.
  • Navigate to Settings > Edit Theme > Edit HTML.
  • Add the following code:
    ```html



``
Replace
http://yourwordpresssite.com` with your WordPress URL.

Redirect Tumblr Posts to WordPress Posts:
  • Use the WordPress Redirection Plugin.
  • Set up a rule:
  • Source URL: .*/post/\d+/(.*)
  • Target URL: /blog/$1

What to Do After the Transfer

  • Customize Your Site: Choose a WordPress theme and install essential plugins like Yoast SEO and Akismet.
  • Verify Imported Content: Check posts, images, and pages to ensure everything transferred correctly.
  • Promote Your New Blog: Notify followers via social media and email about the new site.
  • Explore WordPress Features: Learn more about plugins, SEO, and themes to enhance your site.

FAQs

1. Can I migrate Tumblr followers to WordPress?
Unfortunately, Tumblr followers cannot be migrated to WordPress. You’ll need to rebuild your audience.

2. Will my Tumblr theme transfer to WordPress?
No, Tumblr themes cannot be directly moved to WordPress. You can choose a new WordPress theme or hire a developer to replicate your Tumblr theme.

3. Should I post on both Tumblr and WordPress?
No. Post only on WordPress to avoid duplicate content issues that can harm your SEO.

4. What happens to my Tumblr blog after migration?
You can keep it active and redirect traffic to WordPress or delete it. Redirection is recommended to retain visitors.


To Sum Up

Congratulations! You’ve successfully moved your Tumblr blog to WordPress. Enjoy the freedom, customization, and scalability WordPress provides. Don’t forget to maintain your site and explore all the possibilities WordPress offers for a thriving blog!


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