How to Move a Website From Squarespace to WordPress

On February 16, 2025 By newsroom Topic: Online Business Success

Switching from Squarespace to WordPress unlocks greater flexibility, customization, and scalability for your website. Here’s a step-by-step guide to make the transition smooth and successful.


Why Move From Squarespace to WordPress?

  • Advanced Customization: WordPress offers extensive design and functionality options via themes and plugins.
  • Cost-Effective: Unlike Squarespace’s premium plans, WordPress is open-source, and many features are free.
  • SEO Benefits: WordPress provides robust SEO tools for better search engine visibility.
  • E-commerce Growth: WordPress, through WooCommerce, allows advanced store setups without high commissions.

Step-by-Step Migration Guide

1. Prepare for Migration

  • Choose a hosting provider for your WordPress site.
  • Recommendation: Bluehost – an official WordPress.org partner.

Steps to Set Up Hosting:
1. Visit Bluehost and click Get Started Now.
2. Choose a Basic Plan (suitable for beginners).
3. Register your domain or transfer an existing one.
4. Install WordPress with Bluehost’s one-click installer.


2. Export Content From Squarespace

  • Log into your Squarespace account.
  • Navigate to Settings > Advanced > Import/Export > Export.
  • Select the WordPress icon to initiate export.
  • Download the exported .xml file when ready.

3. Import Content to WordPress

  • Log into your WordPress dashboard.
  • Go to Tools > Import > WordPress Importer and install the plugin.
  • Upload the .xml file from Squarespace.
  • Assign authors (create new or assign to existing WordPress users).
  • Check Download and import file attachments for images.
  • Click Submit to complete the import.

4. Review Imported Content

  • Go to Posts > All Posts and verify your content.
  • Visit your homepage to confirm posts and pages are displayed correctly.

5. Add Missing Content Manually

  • Recreate video, audio blocks, products, or events that weren’t exported.
  • Copy and paste content directly from your Squarespace site if needed.

6. Import Images

  • While posts may display images, they are still hosted on Squarespace.
  • Install the Auto Upload Images plugin to transfer them to WordPress:
  • Install the plugin via Plugins > Add New.
  • Open each post and click Update to trigger the image import.
  • For bulk updates, select multiple posts, choose Edit under Bulk Actions, and click Update.

7. Fix Permalinks

  • Adjust the URL structure to match your Squarespace links for better SEO and visitor retention:
  • Go to Settings > Permalinks in WordPress.
  • Choose a structure that closely resembles your Squarespace URLs (e.g., "Post Name").

8. Update Domain Settings

  • If you used a custom domain on Squarespace, point it to your new WordPress site:
  • For domains registered with Squarespace: Follow their domain pointing guide.
  • For third-party domains: Update DNS settings to match your WordPress host’s requirements.

9. Customize Your WordPress Site

  • Choose a theme: Explore free and premium themes on WordPress.org.
  • Install plugins: Add functionality with plugins like Yoast SEO, WooCommerce, and Elementor.
  • Secure your site: Use plugins like Wordfence Security for protection.

FAQs

1. Can I still transfer if my Squarespace subscription expired?
- Squarespace retains your content for a short time post-expiration. Renew your subscription to access your content.

2. Can I delete my Squarespace account after migration?
- Only after confirming all content and images are successfully imported and your new WordPress site is live.

3. Can I recreate my Squarespace design on WordPress?
- While direct design transfer isn’t possible, you can use WordPress themes to create a similar look.


To Sum Up

Migrating from Squarespace to WordPress is a rewarding process that offers more control and flexibility over your site. While it involves some manual adjustments, the long-term benefits far outweigh the effort. Start exploring the endless possibilities with your new WordPress site!


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