Format Website Builder Review

On February 25, 2026  By newsroom   Topic: Online Business Success

Overview

  • Target Audience: Designed primarily for photographers and artists looking to showcase their portfolios.
  • Purpose: Specializes in creating visually stunning portfolio websites.
  • Not Suitable For: Business websites, advanced blogging, or complex eCommerce needs.

Pros

  • Stunning Templates: Professionally designed, modern layouts tailored for visual creatives.
  • Mobile Optimization: Templates are fully responsive, ensuring excellent display on all devices.
  • Ease of Use: Clean and straightforward interface, ideal for quick setup.
  • SEO Features: Basic yet useful tools like customizable titles, alt text for images, and auto-generated sitemaps.
  • 24/7 Support: Reliable customer service with helpful articles and agent assistance.

Cons

  • Limited Functionality: Best for portfolios; unsuitable for creating versatile websites.
  • Basic Blogging: Minimal features with no built-in commenting system.
  • No Free Plan: Only a 14-day trial is available, after which a subscription is required.

Key Features

  • Templates: Over 75 designs specifically for photographers, artists, and videographers.
  • Customizable Without Coding: Adjust templates easily, though customization options are limited.
  • eCommerce: Simplified tools for selling physical/digital goods or services; ideal for small-scale stores.
  • Domain Options: Use a Format subdomain or connect a custom one.
  • SEO Tools: Simple optimization for better visibility.

Pricing Plans

  • Pro ($12/month): Up to 1,500 gallery images, 3 store products, and a free custom domain.
  • Pro Plus ($18/month): Unlimited gallery images, 60 store products, custom code editing, and premium layouts.
  • Premium ($25/month): Includes 1,000 store products, professional email, and additional premium services.

Best For

  • Visual Creatives: Perfect for photographers, artists, and videographers wanting a professional portfolio.
  • Small-Scale Selling: Suitable for creatives selling limited products or services.

To Sum Up

  • Recommendation: Ideal for photographers or artists seeking a simple, visually stunning platform to showcase their work.
  • Limitations: Unsuitable for users requiring robust blogging or advanced eCommerce solutions.
  • Verdict: A fantastic choice for beautiful portfolios but limited in versatility.

Example Websites Built with Format


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