A simple guide to promoting your freelance business: The 300 words version

Posted on October 25, 2016 By thesuccessmanual Topic: Remarkable, Simpleguide

This guide belongs to 100 Ways To Be Being Remarkable Series, a special project that brings you business and self-development advice from The Success Manual.

"What are the specific skills, knowledge, money, resources, information, and contacts [you] need to bring that picture to life?"
- Anon.

1. Generate Word of mouth
Free work
Satisfied clients
Online/offline portfolio
Win contests in your industry.

For example, photographers and painters must get a gallery to showcase their work – it is hard work but persistence is key.

2. Be in regular touch with clients
Newsletters, tipsheets, whitepapers… read business writing basics

Arrogance is too often accompanied by incompetence.
- Anon.

3. Network - Connect with people
Offline and online

4. Network with local business
Cross promotion alliances with other local businesses - for example, you can develop free websites for the local school, shopkeepers’ association in exchange for publicity.

5. Connect with and impress the A-listers in your industry: Get them to see your work, do some free work for them, polish their egos

7. Promote yourself
Be everywhere

Rule #1 of Self Promotion: Give Good Headline:
- Anon.

6. Sell yourself

“Want to increase your income by up to 17%? Tonight, after work, go out drinking.”
- Anon.

7. Be an industry expert
Write articles, blog posts (Read more in ‘Write Well’ section)
Create unique, useful presentations…
Get speaking opportunities
Organize workshops

“The most valuable thing to have is a good reputation, and it’s neither hard nor expensive to acquire one: Be fair. Be honest. Be trustworthy. Be generous. Respect others.”
- Anon.

8. Look for new business
Job boards online, ads, referrals…

9. Surprise people with new things
Write a book on your industry – problems, myths about the industry, industry legends

Write a special report on your industry on your blog

If nothing else, start your own magazine, design portal, gallery, studio or blog network.

Keep working at it.

Read Part 1 The Self Employmemt Bible

Also Read these Useful Guides in the series
Be Productive
Build your own personal brand
Be effective
Learn to analyze situations
101 ways to persuade anyone
How to confront difficilt people

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