Kevin Kelly says, "Everything is so amazing and nobody is happy." He writes about the ubiquitous presence of technology all around us but still, we have become sadder and anxious still. Why aren’t we grateful for all the good technology? Is it because we have let technology dictate the rhythm of our life? Take this story for instance. Google, the good Google, has made it mandatory that web articles must have great headline to attract users and be link worthy and look at the pressure it creates.