What’s Really in Prime Energy Drinks

On February 16, 2025 By newsroom Topic: Food Guide

Prime Energy, launched by social media influencers Logan Paul and KSI, has gained immense popularity, especially among kids. But with high caffeine content and questionable ingredients, how healthy are these drinksHere’s what you should know.


Key Facts About Prime Energy

Caffeine Content:
- Prime Energy: 200 mg in 12 oz (more than 2 cans of Red Bull or a Starbucks Tall Dark Roast).
- FDA recommendation: Adults can safely consume up to 400 mg/day, but kids under 18 should have much less—if any.

Ingredients:
- Prime Energy: Contains caffeine, electrolytes, sucralose (an artificial sweetener), B vitamins, and amino acids.
- Prime Hydration: No caffeine but includes similar ingredients.


Potential Health Risks for Kids and Teens

  • Caffeine Concerns:
  • Can cause nervousness, increased heart rate, high blood pressure, and anxiety.
  • Adolescents should consume no more than 100 mg/day; under-12s should avoid caffeine altogether.

  • Marketing to Kids:

  • Though the cans state "not for people under 18," they are often brightly colored and marketed by influencers popular with young audiences.

  • Artificial Sweeteners:

  • Contains sucralose, which may not be safe for kids. WHO advises against using artificial sweeteners for weight control due to potential health concerns.

  • Overdosing on Nutrients:

  • High levels of B6 and B12 exceed the daily needs for most children and adults.

Other Concerns Beyond Caffeine

Heart Health:
- A study found energy drinks with “energy blends” caused heart rhythm changes and prolonged blood pressure elevation.

Electrolytes and Amino Acids:
- Found in sufficient amounts in regular diets; sports drinks are rarely necessary for kids unless in prolonged, intense activity.

Adverse Reactions:
- Energy drinks marketed as beverages (not supplements) don’t have to report side effects to the FDA, limiting data on health risks.


Best Hydration Options

  • For Everyday Activities: Water is the best choice for both kids and adults.
  • For Extended Exercise: Water with snacks or a basic sports drink can replenish electrolytes and energy.

Summing it up

  • For Kids: Prime Energy is not recommended due to high caffeine and uncertain safety of artificial sweeteners.
  • For Adults: Read labels carefully and consume in moderation, keeping caffeine intake within safe limits.
  • For Everyone: Focus on natural hydration sources like water, fruits, and vegetables for long-term health.

Tip for Parents: Be vigilant about what your kids drink. Bright colors and influencer endorsements can mask potential health risks.


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