What Your Web Browser's Incognito Mode Really Does
On February 16, 2025 By newsroom Topic: Technology Buyers Guide
Incognito mode can be a helpful privacy tool, but it has its limits. Here's what it does and doesn’t do:
What Incognito Mode Does
Deletes Local Data
- Browsing history and cookies are erased after you close the window.
- Helpful for keeping your activity private on shared devices.
Reduces Tracking
- Prevents advertisers from using cookies to show targeted ads based on your searches.
- Some browsers (e.g., Firefox, Safari) also protect against fingerprinting, which identifies users via their device details.
Supports Temporary Logins
- Ideal for checking email or accounts on public devices. Once the session ends, your login data isn’t saved.
Private Searches
- Useful for shopping for surprise gifts or browsing sensitive topics without leaving a trail.
What Incognito Mode Doesn’t Do
Doesn’t Hide Activity from Networks or Websites
- Your ISP, employer, or website servers still see your activity.
- Using your employer's WiFiThey’ll know the sites you visited.
No Malware Protection
- It doesn’t block malicious downloads or protect you from phishing attacks.
- Keep software updated and consider anti-malware software for security.
Doesn’t Delete Downloaded Files
- Files saved during an incognito session remain on your device. Delete them manually if needed.
Limited Privacy from Big Platforms
- Google, Facebook, and similar platforms can still track you if you’re logged in to their services.
When to Use Incognito Mode
- Browsing on Shared Devices: Keeps your activity hidden from others who use the same device.
- Shopping or Research: Avoid targeted ads or keep searches private.
- Quick Logins: Temporary access to accounts on public or borrowed devices.
Best Practices for Better Privacy
- Use a VPN for more robust anonymity.
- Disable read receipts and log out of accounts before browsing privately.
- Regularly clear downloads and cached files on your device.
Incognito mode is a helpful tool for local privacy, but it’s not a cure-all for online anonymity. Use it wisely!
