What Does a Certified Financial Planner (CFP) do?

On February 16, 2025 By newsroom Topic: Saving And Investing Money

A Certified Financial Planner (CFP) is a financial professional with expertise in managing various aspects of personal finance. Here's a detailed guide to understanding what a CFP does, how to become one, and why you might work with one.


What is a CFP?

  • Definition: A CFP is an advisor with certification in comprehensive financial planning, including investments, taxes, retirement, estate planning, and risk management.
  • Fiduciary Standard: CFPs are legally required to act in their client’s best interests, ensuring unbiased advice.

What Does a CFP Do?

CFPs provide services such as:
1. Financial Planning: Creating plans tailored to your goals (e.g., retirement, education, home buying).
2. Investment Management: Advising on stocks, bonds, and other assets to balance risk and returns.
3. Tax Optimization: Recommending strategies to reduce tax liabilities.
4. Debt Management: Helping you tackle high-interest debt efficiently.
5. Specialized Advice: Assisting with specific needs like divorce planning, business finances, or retirement.

CFPs work with a wide range of clients, from young professionals to retirees.


How to Become a CFP

Becoming a CFP involves meeting education, experience, and ethical standards. Here's the step-by-step process:

  • Complete the Education Requirement
  • Coursework: Financial planning topics like investment, tax, and estate planning.
  • Bachelor's Degree: Required within five years of passing the CFP exam.

  • Pass the CFP Exam

  • Format: 170 multiple-choice questions, completed in 6 hours.
  • Pass Rate: Around 67% for first-time takers (2023).

  • Gain Professional Experience

  • Options:

    • 6,000 hours of financial planning-related work.
    • 4,000 hours via a structured apprenticeship.
  • Adhere to Ethical Standards

  • Sign the Ethics Declaration, agreeing to act as a fiduciary.
  • Undergo a background check by the CFP Board.

Timeline: It typically takes 18–24 months to earn the certification.


Cost of Working With a CFP

  • Comprehensive Financial Plan: $2,125–$3,657 on average (2023).
  • Hourly Services: ~$250/hour.
  • Online Fiduciary Advisors: Charge 0.3%–1% of assets under management annually.

While more expensive than non-certified advisors, CFPs provide high-quality, fiduciary-level advice.


How to Find a CFP

  • Use the CFP Board Directory: Search for local advisors or check certifications.
  • Consider Online Options: Some services offer virtual CFPs at lower costs.

CFP vs. Financial Advisor

  • CFP: Certification ensures fiduciary duty, extensive education, and years of experience.
  • Financial Advisor: General term for professionals offering financial advice; credentials vary.

Always verify an advisor's CFP status through the CFP Board website.


CFP vs. Other Certifications

| Certification | Specialization | Typical Role |
|-------------------------------|--------------------------------------------------------------------------|-----------------------------------------------|
| CFP | Comprehensive financial planning. | Individual clients for holistic planning. |
| CFA (Chartered Financial Analyst) | Investment analysis and portfolio management. | Corporate advisors and analysts. |
| CPA (Certified Public Accountant) | Tax preparation and accounting. | Tax optimization and accounting services. |
| ChFC (Chartered Financial Consultant) | Similar to CFP, with extra focus on modern financial planning topics. | Financial planners and niche advisory roles. |


Fee-Only vs. Fee-Based Advisors

  • Fee-Only Advisors: Paid only by clients, reducing conflicts of interest.
  • Fee-Based Advisors: May earn commissions on product sales, which can create potential conflicts.

CFPs must prioritize client needs, regardless of fee structure.


Remember: Whether you need help with investing, retirement planning, or navigating complex financial decisions, a CFP offers trusted expertise to help you achieve your goals.


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