The four minute men were a group who worked for the U.S. government in 1917, helping to convey important public messages to the general public ASAP. The advice they give isn't new but remember, this was almost 100 years back.

1. You aren’t there to give them an ear full but a mind full.
2. Talk to the back row of your audience; you’ll hit everything closer in.
3. Be natural and direct. Sincerity wears no frills.
4. Don’t fear to be colloquial. Slang that your hearers understand is better than Latin that they don’t.
5. Don’t figure the importance of your job on a time basis. Four hours of thinking may go into four minutes of speaking.

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