The Best Survey Software for Gathering Customer Insights

On February 16, 2025 By newsroom Topic: Online Business Success

Online survey tools are indispensable for gathering feedback, improving customer satisfaction, and making data-driven decisions for your business. Below is a curated list of the top survey tools that excel in features, usability, and pricing.


FAQs: Survey Software

1. How can I do a free survey online?
- Many free tools like Google Forms and Zoho Survey allow you to design surveys quickly. Input your questions, share the link, and start collecting responses. Most free tools come with basic analytics, while premium plans offer advanced features.

2. What are survey tools?
- These tools collect feedback from customers or employees via questionnaires. They analyze responses to reveal trends, errors, or improvement opportunities.

3. What are the types of survey methods?
- Exploratory Surveys: Used to gather broad opinions and identify potential issues.
- Descriptive Surveys: Focus on structured data for statistical analysis.
- Casual Surveys: Use experiments to study relationships between variables.


Top 21 Survey Tools for Feedback

1. Google Forms (Best Free Tool)

  • Features: Simple to use, integrates with Google Workspace, real-time collaboration.
  • Best for: Individuals and small businesses.
  • Price: Free.

2. EasyFeedback (Tailored Feedback Solutions)

  • Features: Customizable forms, multi-language support, detailed reporting.
  • Best for: Businesses focusing on in-depth customer feedback.
  • Price: Free basic plan, premium features available.

3. Zoho Survey (Multi-Feature Free Software)

  • Features: Pre-built templates, branching logic, multi-channel distribution.
  • Best for: Small to medium businesses.
  • Price: Free plan; paid plans start at $20/month.

4. SurveyMonkey (Best for Advanced Analytics)

  • Features: AI-powered insights, advanced analytics, robust integrations.
  • Best for: Businesses needing high-quality metrics.
  • Price: Free for basic surveys; paid plans start at $25/month.

5. Typeform (Great for Engagement)

  • Features: Interactive surveys, user-friendly interface, beautiful designs.
  • Best for: Small businesses wanting engaging forms.
  • Price: Free for basic features; paid plans start at $25/month.

6. Client Heartbeat (Best for Satisfaction Metrics)

  • Features: Automates satisfaction surveys, sends reminders, tracks results over time.
  • Best for: Measuring client satisfaction.
  • Price: Starts at $25/month.

7. SurveyPlanet (Most Affordable Option)

  • Features: Unlimited surveys and questions, pre-made themes, easy sharing.
  • Best for: Budget-conscious users.
  • Price: Free basic plan; $20/month for premium.

8. eSurveyPro (Value for Price)

  • Features: Custom templates, branching logic, detailed analytics.
  • Best for: Small businesses needing high functionality on a budget.
  • Price: Free plan; paid plans start at $15/month.

9. CrowdSignal (Easy to Use)

  • Features: Intuitive design, flexible customization, integrates with WordPress.
  • Best for: Bloggers and small businesses.
  • Price: Free; paid plans start at $15/month.

10. Retently (Best for Automation)

  • Features: Net Promoter Score (NPS) surveys, automated workflows, feedback loops.
  • Best for: Automating customer satisfaction surveys.
  • Price: Starts at $49/month.

11. Responster (Comprehensive Feedback Tool)

  • Features: Real-time analytics, mobile-friendly design, advanced reporting.
  • Best for: Collecting in-depth feedback.
  • Price: Free basic plan; premium plans start at $25/month.

12. KwikSurveys (Best for Growth)

  • Features: Team collaboration, multiple distribution channels, detailed insights.
  • Best for: Growing businesses.
  • Price: Starts at $10/month.

13. SurveyGizmo (Alchemer) (Multi-Platform Solution)

  • Features: CRM integration, multi-channel distribution, data analytics.
  • Best for: Enterprises with diverse needs.
  • Price: Starts at $49/month.

14. SoGoSurvey (Variety of Assessments)

  • Features: Assessment tools, employee surveys, advanced branching.
  • Best for: Businesses needing various survey types.
  • Price: Free basic plan; premium starts at $25/month.

15. Survey Anyplace (Personalized Advice)

  • Features: Custom results pages, branded surveys, interactive features.
  • Best for: Businesses needing personalized results for users.
  • Price: Starts at $33/month.

16. Checkbox (Flexible Design Options)

  • Features: Matrix question support, customizable designs, advanced reporting.
  • Best for: Enterprises needing tailored solutions.
  • Price: Custom pricing available.

17. Survicate (Best for Customer Experience)

  • Features: Pre-built templates, multi-channel feedback, easy integrations.
  • Best for: Customer experience surveys.
  • Price: Free plan; paid plans start at $79/month.

18. GetFeedback (Mobile Optimization)

  • Features: Mobile-first design, NPS surveys, Salesforce integration.
  • Best for: Mobile customer feedback.
  • Price: Custom pricing.

19. PulseInsights (Enterprise Solution)

  • Features: Real-time insights, contextual surveys, robust data analysis.
  • Best for: Enterprises with high data needs.
  • Price: Custom pricing available.

20. KeySurvey (Employee Feedback Tool)

  • Features: Workforce analytics, custom surveys, secure data management.
  • Best for: Employee engagement surveys.
  • Price: Custom pricing.

21. JotForm Survey Maker (Best for Nonprofits)

  • Features: Drag-and-drop interface, nonprofit discounts, multi-language support.
  • Best for: Education and nonprofit organizations.
  • Price: Free plan; paid plans start at $24/month.

How to Choose the Right Survey Tool

  • Understand Your Goals: Are you collecting customer feedback, employee insights, or market research data
  • Consider Your Budget: Many tools offer free versions for basic needs, while premium plans add more features.
  • Prioritize Features: Look for tools with automation, analytics, and customization if they’re important to you.
  • Ease of Use: Choose a platform that’s intuitive and easy to navigate for both creators and respondents.

Summing it up

With the right survey tool, you can make informed decisions, improve customer satisfaction, and enhance employee engagement. Whether you’re a small business or a large enterprise, the tools on this list cater to various needs and budgets, ensuring valuable insights with minimal effort.


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