Pros and Cons of Buying an iPhone Directly From Apple

On February 25, 2026  By newsroom   Topic: Technology Buyers Guide

When deciding whether to buy an iPhone from Apple or your carrier, consider the benefits and potential drawbacks. Here’s a breakdown to help you make the best choice:


Pros of Buying From Apple

Frequent Upgrades:
- Apple’s iPhone Upgrade Program lets you get a new iPhone every year by trading in your old one and making 12 monthly payments.
- Includes AppleCare+, providing extended warranty coverage.

Tech Support:
- Access to AppleCare+, which covers repairs and replacements.
- Convenient repair service directly from Apple.

Low Insurance Costs:
- AppleCare+ with theft and loss coverage adds $2.91/month.
- Carrier insurance plans (e.g., AT&T, Verizon, T-Mobile) typically cost $17–$18/month.

Unlocked Phones for Flexibility:
- Buying directly means your phone is unlocked, allowing you to switch carriers anytime—even before paying off the device.

Wider Availability:
- Apple Stores generally have more stock of models, colors, and storage options.
- Offers free shipping or fast delivery options (e.g., 2-hour delivery in some areas).
- A broader range of accessories is available at Apple compared to carrier stores.

No-Interest Financing Options:
- Apple offers 24-month zero-interest financing via the Apple Card.
- No carrier contracts required.


Cons of Buying From Apple

Potentially Missing Carrier Discounts:
- Carriers often run special promotions (e.g., trade-ins, new lines, or switching incentives).
- Examples: Up to $1,000 off an iPhone 15 through bill credits with carriers like Verizon, AT&T, and T-Mobile.
- Requires subscribing to advanced plans like Verizon’s Ultimate Unlimited or T-Mobile’s Go5G Plus.

Lower Trade-In Value:
- Apple offers less for trade-ins compared to carriers.
- Example: An iPhone 13 gets $370 at Apple but up to $830 with some carriers (terms and conditions apply).
- Android phone trade-ins (e.g., Samsung Galaxy S22+) are even less favorable at Apple.

Shorter Financing Terms:
- Apple’s financing spans 24 months, resulting in higher monthly payments compared to carriers offering 36-month plans.
- Example: Monthly payments are lower with extended terms, though the total price remains the same.

Limited Promotions:
- Apple doesn’t always highlight all carrier deals, making it worth checking directly with your provider before purchasing.


Bottom Line

  • Buy From Apple if you value frequent upgrades, lower insurance costs, unlocked devices, and direct support with AppleCare+.
  • Buy From a Carrier if you’re eligible for substantial trade-in discounts, prefer lower monthly payments, or don’t mind long-term contracts.

Carefully weigh the benefits of flexibility and support against potential savings from carrier promotions.


Next: Read 2500+ consumer guides to shopping, electronics, appliances, home services, cars, money and more.
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