1. Jewelry Is Not a Financial Asset

• Jewelry rarely retains its purchase value:
• Resale Value: Typically only 25%-35% of what you paid.
• Reason: Jewelers price for retail markups, overhead, and profit.

2. Diamonds, Pearls, and Precious Metals

• Diamonds: High markup, low resale value.
• Synthetic diamonds can be made cheaply but are marketed as inferior.
• The diamond industry's artificial scarcity inflates prices.
• Precious Metals: Gold and silver are better investments.
• Indian families often buy solid gold close to the market price.
• Gold and silver maintain value based on the current market rate.

3. Buy for Love, Not Investment

• Jewelry is better viewed as a social and emotional asset, not a financial one.
• Enjoyment, sentimentality, and aesthetics justify the price, not resale.
• Compare to hobbies like collecting cards or toys, which rarely return their monetary value.

4. Smart Jewelry Buying Tips

• Costco: Known for a maximum 15% markup, offering closer-to-wholesale prices.
• Tiffany: Some branded pieces retain higher value due to reputation and demand.
• Appraisal Reality: "Above appraised value" is often marketing fluff.

5. Alternatives to Jewelry

• Memorable Experiences: Spend on trips, adventures, or other meaningful experiences.
• Investments: Allocate funds toward appreciating assets like property, stocks, or gold.

Final Thoughts

Jewelry is beautiful and meaningful but rarely a sound financial investment. If you're buying it, do so with the intent of enjoyment rather than future resale value. For wealth-building, focus on assets that grow over time.

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