Is a Walmart+ Membership Worth It?

On February 16, 2025 By newsroom Topic: Shopping Skills

Walmart+ offers a range of benefits for frequent Walmart shoppers, including free shipping, fuel discounts, and exclusive perks. Here’s an analysis to help you decide if the $98 annual ($12.95/month) membership is worth it for you.


Walmart+ Key Benefits

Free Shipping and Delivery
- Unlimited free shipping on most products with no order minimum.
- Same-day delivery available for orders over $35. ($5.99 fee for smaller orders.)

Fuel Discounts
- Save up to 10 cents per gallon at Exxon, Mobil, Walmart, and Murphy gas stations.
- Access Sam’s Club pumps for lower fuel prices (no additional discount).

Scan & Go Checkout
- Use the Walmart app to scan items while shopping and skip checkout lines.
- Track your spending in real-time.
- Limitation: No integration for coupons in the app.

Spotify Premium Access
- Get six months of Spotify Premium free (valued at ~$60).

Free Streaming via Paramount+
- Enjoy the Paramount+ Essential Plan (ad-supported, $4.99/month value).

Shopping Rewards
- Earn cashback on eligible items through a partnership with Ibotta.
- Members can earn up to $500 annually in rewards.

In-Home Delivery
- Optional add-on for $40/year to have groceries delivered straight to your fridge.
- Available in select areas.

Early Access to Deals
- Members get priority access to Black Friday and exclusive product deals.


Cost Savings Analysis

Delivery Savings
- Without Walmart+, delivery fees are $7.95–$9.95 per order.
- Weekly deliveries could save you $32/month or $384/year.

Gas Savings
- Filling up 20 gallons weekly with a 10-cent discount saves $8/month or $96/year.

Streaming and Music
- Spotify Premium and Paramount+ add a combined $110 annual value.

Total Potential Savings
- Frequent Walmart shoppers and drivers can easily exceed the $98 membership cost.


Who Should Consider Walmart+?

  • Frequent Shoppers: Those who buy groceries, household items, or fuel regularly at Walmart.
  • Delivery Dependents: Regular delivery users can offset the cost quickly.
  • Streaming Enthusiasts: If you already use Spotify or Paramount+, this adds value.

Who Might Skip Walmart+?

  • Occasional Shoppers: If you visit Walmart infrequently, the savings may not outweigh the membership fee.
  • Coupon Users: The Scan & Go app lacks coupon compatibility.
  • Competitor Loyalty: Consider free loyalty programs at other retailers for similar savings.

Tips for Maximizing Walmart+ Membership

  • Free Trial: Start with the 30-day free trial to test the benefits.
  • Rewards Credit Card: Link a cashback card for additional savings on gas and groceries.
  • Plan Ahead: Use membership perks strategically, especially during holiday shopping or high gas usage periods.

Bottom Line

If you’re a frequent Walmart shopper or regularly purchase gas, Walmart+ can be a valuable membership. Those unsure should try the free trial to determine if the benefits align with their shopping habits.


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