How You'll Know Net Neutrality Is Really Gone

On February 25, 2026  By newsroom   Topic: Technology Buyers Guide

The FCC's repeal of net neutrality has sparked significant debate over how the internet may change. Here's a summary of what to expect and how to recognize shifts in how ISPs manage web traffic.


What Is Net Neutrality?

  • Definition: The principle that all internet traffic should be treated equally, without favoritism for certain websites or services.
  • Previous Rules:
  • Prohibited blocking or throttling lawful content.
  • Banned paid prioritization ("fast lanes") for websites that pay ISPs extra.
  • Repeal: The FCC officially rolled back these rules, giving ISPs more control.

Immediate ChangesNot Likely

  • Experts predict changes will be gradual and subtle, making them harder to detect.
  • Consumer vigilance is key as ISPs may introduce changes incrementally.

What to Watch For:

1. Rise of Zero-Rating Plans

  • What It Is: ISPs exempt certain services from data caps (e.g., AT&T's DirecTV Now, T-Mobile's Spotify streaming).
  • Potential Impacts:
  • Consumers may prefer ISPs’ own services due to cost advantages.
  • Streaming competitors like Netflix may face increased costs, which could be passed on to users.
  • State Actions: California and others are considering bans on zero-rating plans.

2. Internet Price Hikes

  • Access Fees: ISPs might charge web companies (e.g., Netflix, Amazon) fees to deliver content, potentially raising consumer costs.
  • Paid Prioritization: Companies paying for "fast lanes" could pass these costs to users.

3. Tiered Internet Plans

  • Example: Similar to cable TV packages, low-tier plans might only allow basic browsing, while premium plans grant access to gaming or video streaming.
  • Likelihood: Experts say this is unlikely soon, but the model exists in some European countries.

4. Challenges for Startups

  • Startups may struggle to compete if they can’t afford to pay for fast lanes.
  • Potential disadvantage for nonprofits, educational institutions, and smaller companies.

5. Content Blocking Risks

  • ISPs could theoretically block or slow content from competitors, though they claim they won’t.
  • Historical Examples:
  • Madison River blocked VoIP services in 2005.
  • Comcast slowed BitTorrent traffic.
  • AT&T restricted Skype and FaceTime over its cellular network.

The Ongoing Fight for Net Neutrality

  • Congressional Review Act (CRA): Passed in the Senate, but faces challenges in the House and potential presidential veto.
  • State-Level Actions:
  • Washington and Oregon passed net neutrality laws.
  • Executive orders in several states prohibit contracts with ISPs that violate net neutrality principles.
  • Lawsuits: More than 20 states and D.C. are challenging the FCC repeal in court.

Consumer Insights

  • Surveys often show broad public support for net neutrality, with over two-thirds opposing ISP control over website access.
  • Both sides of the debate agree that a federal law is needed for clarity and consistency.

What You Can Do

Stay Vigilant: Monitor your ISP’s practices for throttling, blocking, or unfair prioritization.

Advocate: Support state or federal initiatives aimed at reinstating net neutrality rules.

Educate Yourself: Understand the implications of tiered pricing and zero-rating deals on your internet experience.

The battle for net neutrality is far from over, and consumer awareness will be crucial in shaping the future of the internet.


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