How to Control Annoying or Upsetting Ads Online

On February 16, 2025 By newsroom Topic: Technology Buyers Guide

You can't completely avoid online ads, but you can fine-tune your ad preferences on platforms like Google, Facebook, and Instagram to reduce exposure to certain topics or brands. Here's how:


Google Ad Settings

Turn Off Personalized Ads
- Stops Google from using your browsing data for ad targeting.
- Ads will be less specific to your behavior.

Adjust Ad Categories
- View and manage categories Google associates with your interests (e.g., parenting, baby products).
- Opt out of specific topics or brands you want to avoid.

Sensitive Subject Controls (Beta)
- Limit ads about dating, gambling, pregnancy, parenting, or weight loss on YouTube.

How to Access:
- Go to Google Ad Settings.
- Navigate via: Google Account > Data & Privacy > Ads Settings.


Facebook Ad Settings

Hide Specific Advertisers
- Remove advertisers whose ads you’ve seen recently.

Adjust Ad Topics
- Search for topics you want to avoid (e.g., parenting, politics).
- Use the "See more" option for a full list.

Refine Ad Targeting Settings
- Data About Your Activity from Partners: Stops Facebook from using external data to personalize ads.
- Ads Shown Off of Facebook: Limits the use of your Facebook activity to target ads elsewhere online.

How to Access:
- Go to Facebook Ad Preferences.
- Navigate via: Menu > Settings & Privacy > Settings > Ads.


Instagram Ad Settings

Sensitive Ad Topics
- Adjust settings to reduce ads on topics like pets, alcohol, or politics.

Shared Facebook Settings
- Changes made to Facebook ad settings also apply to Instagram if your accounts are linked.

How to Access:
- Open Instagram > Profile > Menu > Settings > Ads.
- Manage under "Ad topics" or "Ad interests."


General Tips to Control Ads

  • Provide Feedback on Ads
  • On platforms like YouTube, Google, and Instagram, look for a small menu or icon in the corner of an ad.
  • Select options like "Don't show this ad" to adjust algorithms.

  • Use Ad Blockers

  • Tools like browser extensions can limit ads but may not work on all platforms.

  • Regularly Check Settings

  • Review ad preferences periodically to ensure settings reflect your current preferences.

Why It’s Worth Trying

While tech companies can’t guarantee complete ad avoidance on specific topics, these controls help reduce exposure to ads that might be upsetting or irrelevant, improving your overall online experience.


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