How to Choose a Financial Advisor

On February 16, 2025 By newsroom Topic: Saving And Investing Money

What Do Financial Advisors Do?

Financial advisors help you:
1. Set Financial Goals: Plan for short- and long-term financial milestones.
2. Make Smart Investments: Manage assets and mitigate risk.
3. Secure Your Future: Prepare for retirement and other financial needs.

Advisors can be helpful for all stages of life, whether you're starting out, building wealth, or planning retirement.


Types of Financial Advisors

  • Human Financial Advisors:
  • Offer personalized, comprehensive advice.
  • Often require a minimum portfolio (e.g., $250,000+).

  • Robo-Advisors:

  • Use algorithms to create financial plans.
  • Ideal for those with smaller portfolios ($500+).
  • Limited human interaction but lower fees.

  • Specialized Advisors:

  • Financial Planners: Focus on overall financial goals.
  • Retirement Advisors: Assist with retirement savings and income strategies.

Fiduciary vs. Non-Fiduciary Advisors

Fiduciary Advisors

  • Legally obligated to act in your best interest.
  • Avoid conflicts of interest and prioritize your goals.

Non-Fiduciary Advisors

  • Follow the suitability standard: Advice must be suitable but may prioritize their profit.
  • May recommend investments that benefit themselves or their partners.

Tip: Always ask if your advisor is a fiduciary and get proof in writing.


Cost of Financial Advisors in Cincinnati

  • Fee Structures:
  • Hourly Rates: Pay for time spent on your case.
  • Flat Fees: Fixed cost for specific services.
  • Percentage of Portfolio Value: Typically 0.25% - 1% annually.

  • Types of Advisors:

  • Fee-Only: Charge directly for services, avoiding third-party commissions.
  • Fee-Based: Charge smaller fees but may earn commissions, leading to potential conflicts of interest.
  • Commission-Based: No upfront fees; earn money from outside sources or frequent transactions.

Questions to Ask About Fees:
- How do you earn money?
- What is your fee structure?
- Are there potential conflicts of interest


Qualifications to Look For

  • Education and Certifications:
  • At least a bachelor's degree.
  • Industry certifications like Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA).

  • Licenses and Exams:

  • Verify through FINRA's BrokerCheck for credentials and regulatory history.

  • Questions to Ask:

  • Are you a fiduciary
  • What is your investment philosophy
  • How will we communicate, and how often
  • Have you ever been convicted of a crime or investigated by regulators

Tips for Avoiding Scams

  • Look for Red Flags:
  • Misrepresentation of qualifications.
  • Promises of market-beating performance.
  • Unusual or high-pressure investment recommendations.

  • Report Suspected Fraud:

  • File a complaint with the Ohio Department of Commerce if you suspect wrongdoing.

Finding the Right Fit

  • Assess Your Needs:
  • Do you need retirement planning, asset management, or general financial advice

  • Shop Around:

  • Meet with at least three advisors to compare approaches, fees, and compatibility.

  • Evaluate Compatibility:

  • Trust and communication are key; work with someone who aligns with your goals.

Partnering with the right financial advisor can make a big difference in your financial success and peace of mind. Choose wisely!


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Selecting the right financial advisor can help you achieve financial goals, manage investments, and plan for the future. Here's a step-by-step guide:


1. Assess Your Financial Needs and Goals

  • Understand Your Situation: Review your spending, debts, and investments.
  • Set Goals: Identify areas where you need assistance - budgeting, investing, retirement, etc.
  • Consider Specific Services: Decide if you need a financial coach, investment advisor, or full-service planner.

2. Decide on the Type of Advisor

  • In-Person vs. Online: Choose between traditional advisors or digital platforms like robo-advisors.
  • Fiduciary vs. Non-Fiduciary: Fiduciaries are legally required to act in your best interest.
  • Specialization: Identify whether you need investment advice, financial planning, or debt management.

3. Research Potential Advisors \udd0e

  • Ask for Recommendations: Talk to friends, family, or colleagues for trusted referrals.
  • Review Reputations: Use third-party sites like for vetted reviews.
  • Check Credentials: Verify licenses through the SEC, CFP Board, or FINRA's BrokerCheck tool.

4. Review Services Offered

Advisors can assist with:
- Budgeting: Create spending plans tailored to your goals.
- Investment Advice: Choose strategies aligned with your risk tolerance.
- Retirement Planning: Maximize tax benefits and savings for retirement.
- Debt Payoff: Develop strategies for reducing and consolidating debt.
- Insurance: Ensure adequate coverage to protect your assets.


5. Understand Fees and Pay Structures

  • Fee-Only: Charged as a flat rate or percentage of assets under management (typically 0.5%-2%).
  • Commission-Based: Advisors earn commissions on products they sell, posing potential conflicts of interest.
  • Robo-Advisors: Automated advice at lower costs, often under 0.5% annually.

6. Evaluate Credentials and Ethics

  • Credentials: Look for certifications like CFP (Certified Financial Planner) or CFA (Chartered Financial Analyst).
  • Ethics: Ensure the advisor is a fiduciary.
  • Background Check: Use tools like FINRA's BrokerCheck or the SEC's lookup tool for any disciplinary actions.

7. Conduct Interviews or Consultations

Ask important questions during a free consultation:
- Qualifications and Licenses
- Fee Transparency
- Investment Philosophy
- Communication Style
- Expected Total Cost


8. Make Your Decision

  • Trust Your Instincts: Choose someone you feel comfortable working with long-term.
  • Evaluate Fit: Ensure their philosophy aligns with your goals and their fee structure is transparent.

9. Monitor the Relationship

  • Track Progress: Regularly assess whether your advisor is meeting your expectations.
  • Open Communication: Address concerns promptly.
  • Change If Needed: If the relationship isn't working, find a better fit or consider managing finances independently.

Summing it up

  • A good advisor is transparent, communicates well, and prioritizes your best interests.
  • Do thorough research before committing, and remember to reassess the relationship periodically.

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A financial advisor can help you manage your money, plan for the future, and achieve your financial goals. Here's a step-by-step guide to finding the right one for your needs:


1. Identify Your Financial Needs

  • Determine what type of help you need:
  • Budgeting assistance
  • Investment advice
  • Tax strategies
  • Estate planning

Clearly identifying your goals will help you choose the right type of advisor.


2. Understand Types of Financial Advisors

  • Fee-Only Fiduciary Advisors:
  • Paid directly by you (not through commissions).
  • Required to act in your best interest.
  • Certified Financial Planners (CFPs) hold a fiduciary duty.
  • Ideal for unbiased, comprehensive financial advice.

  • Investment Advisors:

  • Registered with the SEC or state agencies.
  • Focus on managing investment portfolios.

  • Other Types:

  • Robo-advisors: Automated, low-cost investment management.
  • Online advisors: Combine robo-advisory tools with human support.
  • Traditional advisors: Offer in-person, high-touch financial planning.

3. Evaluate Advisor Options

  • Robo-Advisors:
  • Low-cost (starting at 0.25% annually).
  • Good for straightforward investment management.
  • Not ideal for complex planning.

  • Online Advisors:

  • Provide virtual access to human advisors.
  • Mid-range costs (e.g., $2,000+/year or 0.49%-0.89% of assets).
  • Offer broader planning services like retirement and estate planning.

  • Traditional Advisors:

  • Personalized, in-person services.
  • High costs (1% of assets under management or higher).
  • Best for complex financial needs or those preferring face-to-face meetings.

4. Consider Costs

  • Robo-advisors: Typically charge 0.25%-0.50% of your account balance.
  • Online advisors: May have subscription fees (e.g., $2,000+) or asset-based fees.
  • Traditional advisors: Median fee is 1% of assets, but may charge hourly or flat fees.

Match your choice to your budget and financial complexity.


5. Verify Credentials

  • Check Certifications:
  • Look for CFP, CPA, CFA, or similar credentials.
  • Verify through FINRA’s BrokerCheck or the SEC's Investment Adviser Public Disclosure.
  • Research Background:
  • Review disciplinary actions or client complaints.
  • Use Form ADV to assess their services and fees.

6. Ask Key Questions

Before hiring, ask:
- Are you a fiduciary?
- What’s your fee structure?
- What services do you provide?
- How often will we communicate?
- What’s your investment philosophy?


7. Hire and Start Planning

  • Schedule a consultation to discuss your financial situation and goals.
  • Review and sign agreements, including Form ADV and Form CRS.
  • Work collaboratively to create a financial plan tailored to your needs.

Additional Tips for Financial Guidance

  • Use free financial tools and resources available online (e.g., Investor.gov).
  • Consider seeking financial advice after life events (e.g., marriage, inheritance).
  • Start with a robo-advisor or online service if you're unsure about committing to a traditional advisor.

By following these steps, you can confidently select a financial advisor that aligns with your goals, budget, and preferences.


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