What does it really mean being indispensable to your customersWell, it all starts when people starts talking about you in genuinely happy terms. Seth Godin explains this idea in his latest book, “Linchpin: Are You Indispensable?”:

When customers have the choice between faceless options, they pick the cheapest, fastest, more direct option. If you want customers to flock to you, it’s tempting to race to the bottom of the price chart. In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way you win is to race to the top. When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. An organization of indispensable people doing important work is remarkable, profitable, and indispensable in and of itself.

Back to the topic of happy customer talk. Here is a sampling things satisfied customers will say about you,

* “She’s awesome with [fill in the task/skill].”
* “He’s a rock star [fill in the task/skill/title].”
* “She’s a [fill in the task/skill/title] genius!”
* “He’s expensive, but you won’t find anyone who’s better at [fill in the task/skill].”
* “Oh, you should contact them. They’re wonderful at [fill in the task/skill/service].”
* “They have a waiting list, but it’s so worth it!”

So, what must your business do to become indespensible to your customers?
Seth Godin lays out the to-do list for businesses,

Exceed expectations. Over-deliver. Out-perform everyone around you. Focus on exceptional quality. If you do those things, your customers and clients will be running to the mountain tops for you.

Related Bighow Guide
How To Be Remarkable #76: Learn from Steve Jobs (for busness savvy)

[From the 100 Ways To Be Being Remarkable Series, a special project that brings you business and self-development advice from The Success Manual. ]
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