The Bizarro Storytelling Exercise gets its name from Bizarro, the comic book villain, and it is about using honesty to get a clear idea about your situation. While storytelling has long being championed as a problem-solving/leadership exercise, but generally, the execrcise degrades towards the banalities like: 'What’s the best story we can tell about ourselves? What’s great about us, what’s unique, what’s cool, etc.? What's the most compelling way to tell our story? ...'

Instead try the Bizarro method of storytelling:

The Bizarro Storytelling Exercise would entail devoting serious, systematic, hard thought to the question: What is the very worst story someone could tell about our company/brand/product?

...the company/brand/product-makers asks itself: Based on what we do and how we do it, what is it that we are least likely to bring up in telling our story? And why is that, exactly — why wouldn’t we bring it up?

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