Medianama reports  that the Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints against 109 out of 155 advertisements brought to it in May 2016 alone. Exampels of false advertising from Indian ECommerce companies ASCI has flagged:

Amazon Kindle’s claim of ‘Unlimited Reading’ is not substantiated in addition to not having any disclaimers. A limit of 10 books cannot be considered as an ‘unlimited’ offer.
Askmebazaar’s advertisement that claims “Asus Zenfone 2 at Rs 1435” is grossly misleading.
Flipkart’s ad’s claim “100% original products” and “Flipkart matlab bilkul pakka” are not substantiated and misleading by exaggeration.
Simplilearn Solutions advertisement claims to be the ‘world’s largest professional certifications company’ was not substantiated and was grossly misleading.