Erick Schonfeld says that ad-supported online video will be very big in future and ,

The Writer’s Guild is asking for 2.5 percent. That is a starting point for negotiations. The studios should come back and offer 1 percent and they can meet somewhere in the middle—say, 1.5 percent. And they should treat streams no differently than paid downloads. It should be 1.5 percent of profits, however they are made.

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