From the BBC, about a woman who really used her social network for good:

Xiaoli (not her real name), a woman from the city of Shenzhen in southern China, asked each of her 20 current boyfriends to buy her a newly launched iPhone 7. She then sold all of the phones to a mobile phone recycling site called Hui Shou Bao for 120,000 Chinese yuan (about £14,500), and used the money to put down a deposit on a house in the countryside.

Monetizable boyfriends, for sure. Thus rose the popular hashtag '20 mobiles for a house' in China. Is this the 'million dollar pixel' of the age or what?