Think of this as The Success Manual in Brief.

1. DO YOUR OWN THING
A man who doesn't go his own way is nothing.
- James Jones

2. MANAGE YOURSELF
Why change the world when we can change ourselves?
– Mahatma Gandhi

3. QUESTION EVERYTHING, ASSUME NOTHING
I respect faith but doubt is what gets you education.
– Wilson Mizner

4. SEEK THE TRUTH
All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.
- Arthur Schopenhauer

5. BE A WARRIOR
There is no typical profile of a Navy SEAL; usually, it's the guy who is quiet - who is unassuming but they've got heart inside...the big Rambo guy beating his chest is probably not the one.
- Navy Seal instructor

6. ACHIEVE ANYTHING
Anything worth doing is worth doing well.
- Anon

7. BE SUCCESSFUL
Put the hours in
- Anon

8. WORK AT IT
The more you sweat in training, the less you'll bleed in battle.
- Army Basic Training Saying

9. BE BAD
Being bad is okay if you can give 10000 hours to it.

10. MAKE THE WORLD A BETTER PLACE
We Made it Dirty, So, We Own it.
- Anon

12. LIVE IN INTERESTING TIMES
Hemingway wrote his classics from his experiences in conflict zones. Mark Twain lived when slavery existed in United States. George Orwell wrote "1984" and "Animal Farm" as the spectre of Soviet Union and Cold war grew.

13. BUILD SOMETHING WITH YOUR HANDS
Idle hands are curse, folks.

14. BE A WINNER
Why not spend some time in determining what is worthwhile for us, and then go after that?
– William Ross

15. HAVE A GOAL
If you aim at nothing, you'll hit it every time
– Anon

SMART goals
Specific, Measurable, Agreed, Realistic, Time-bound.

16. LIVE IN THE PRESENT
If you live each day as if it was your last, someday you'll most certainly be right.
- Steve Jobs

17. FIND PEACE
EMPTY YOUR MIND
- Bushido

18. KNOW THE RULES OF LIFE
LIFE IS DIFFICULT. GET OVER IT.
Don't Panic!

19. KEEP IT SIMPLE
"Everything should be made as simple as possible, but no simpler".
- Albert Einstein

20. BE DISCIPLINED
Do one thing daily that scares you the most.
- Eleanor Roosevelt

21. BE HUMBLE
Humility does not mean thinking less about yourself than of other people, nor does it mean a low opinion of your own gifts. It means freedom from thinking about yourself at all.
- William Temple, Archbishop of Canterbury

22. SHARE YOUR IDEA
Put it out before the world. It is better than letting that thing rot in obscurity. Maybe, the idea will not work out as you thought it would, in real world. But, at least you did something, right?

23. JUST DO IT
Take it inch by inch. There are inches everywhere.
- Any Given Sunday

24. BE CONFIDENT
It's me who is my enemy
Me who beats me up
Me who makes the monsters
Me who strips my confidence.
- Paula Cole, "Me" This Fire

25. BUILD YOUR SELF-ESTEEM
Don't compromise yourself. You are all you've got.
- Janis Joplin

26. HAVE WILL POWER
If I was organized, I would be deadly.
- Bumper Sticker Slogan

27. TURN THINGS OFF
Do not let technology overtake your life. Help, yes. But dependent? Never.

28. HAVE A MESSAGE
My life is my message.
- Mahatma Gandhi

29. BE GRATEFUL
So much has been given to me, I have not time to ponder over that which has been denied.
- Helen Keller

30. BE KIND
Be kind, for everyone you meet is fighting a hard battle.
– Plato

31. KNOW THYSELF
Everybody wants to be somebody; nobody wants to grow.
– Johann W. von Goethe

32. BE DETERMINED
In most domains, talent is overrated compared to determination.
- Paul Graham

33. BE POSITIVE
I am convinced that life is 10% of what happens to me and 90% how I react to it
- Charles Swindoll

34. UNDERSTAND BETTER
The wise man puts himself last and finds himself first.
- Lao Tsu

35. DO NOT BE AN ASSHOLE
Stay away from men who mistreat waiters and pets.
- Anon

36. DO WHAT IS RIGHT
If you could do one thing right now...
What would it be and why?
- Anon

37. RELAX
If the grass is greener in other fellow’s yard – let him worry about cutting it.
– Fred Allen

38. IMPROVE YOUR MEMORY
We always remember best the irrelevant.
- Peter Drucker

39. ASSERT YOURSELF
Stand up for what you believe in and be prepared to defend your position.
- Thomas Watson

40. BE EMOTIONALLY INTELLIGENT
A full man does not understand a hungry man.
- Anon.

41. CREATE A LIFE PLAN
1. Have you found joy in your life?
2. Have you given others reasons for joy?
- Questions people are asked at gates to heaven, Egyptian Mythology

42. BE OUTSTANDING
To stand out, stand out.
- Anon

43. HAVE A GOOD CHARACTER
The measure of a man’s real character is what he would do if he knew he would never be found out.
- T.B. Macaulay

44. STAY HEALTHY
The simplest exercises are: walking, running, swimming, stretching, deep breathing, use your office stuff as weights.

FITT
A basic principle of fitness training that stands for:
Frequency - how often
Intensity - how hard
Time - how long
Type - the type of training (strength, endurance etc.) ...

45. BE LUCKY
Fortune favors the prepared.
- Anon

46. BE NICE
Call your Parents. Now.
- Anon.

47. HAVE GREAT FRIENDSHIPS
People will forget what you said.
People will forget what you did.
But they won't forget the way you made them feel.
- Anon

48. BE LIKEABLE
Love with your mouth shut, help without breaking your ass or publicizing it, keep cool but care.
- Thomas Pynchon

49. BE RESPECTED
To get respect, you have to give respect.
- Anon.

50. BE INTERESTING
The way to be interesting is to be interested.
- Anon

51. BE HAPPY
To be without some of the things you want is an indispensable part of happiness.”
– Bertrand Russell

PERMA
A concept about seeking happiness, given by Martin Seligman
Positive Emotion
Engagement
Relationships
Meaning
Accomplishment

52. MAKE SOMEONE HAPPY
Help others find purpose in their life and thus you will make them happy.
- Anon

53. DON’T BE ANGRY
The first victim of anger is the angry man.
- Anon

54. BE ANGRY SOMETIMES, (IT IS GOOD)
" I am angry and I am not going to take it anymore!"
- Howard Beale (Network)

55. BREATHE
Observer your breathing every now and then.
- Anon

56. DO NOT FEAR
Nothing in life is to be feared. It is only to be understood.
– Marie Curie

FEAR
Short for
False
Evidence
Appearing
Real
- Neale Donald Walsch

57. FOCUS
Your focus determines your reality.
- Anon.

58. BE LOYAL
A man who does not know loyalty, from both ends, does not know men.
- Anon

59. LEARN SOME SELF-DEFENSE
Remember the S.I.N.G formula - Hit at the Solar Plexus (stomach), the Instep, the Nose, and the Groin.
- Anon

60. TALK TO KIDS
Concentrate instead on seeing the child as a person of his own.
- Esquire Magazine

61. KNOWN WHEN TO WORRY
If you find yourself in a hole, stop diggin'.
- Anon

62. SMILE
A man without a smiling face must not open a shop.
- Chinese Proverb

63. BE PERSISTENT
We are made to persist. That's how we find out who we are.
- Tobias Wolff, 'In Pharaoh's Army'

64. DRIVE SAFE
The Best way to hold the steering wheel is the 10-10 clock position.
- Anon

65. BE PREPARED
There are four hundred neatly marked graves somewhere in Sicily.

All because one man went to sleep on the job.

But they are German graves, because we caught the bastard asleep before they did.

- General George S. Patton

66. EXPLAIN
Think mantra (three words), not mission statements (sixty words).
- Guy Kawasaki

67. KNOW WHAT WOMEN WANT
The best way to impress a woman is to do something that impresses other men.
- Tyler Cowen, Economist

68. BE VIRTUOUS
Arete (Greek word) in its basic sense means "goodness", "excellence" or "virtue" of any kind - the act of living up to one's full potential

69. HAVE POWER
Power comes from force, wealth, knowledge.
- Alvin Toffler

70. BE RICH
The Power of Compound Interest: At 4% compound interest, money will double itself in a little less than eighteen years.
At 5% compound interest, money will double itself in approximately fourteen years.
At 6% compound interest, money will double itself in approximately twelve years.
At 8% compound interest, money will double itself in about Nine years.

71. AVOID CONSUMERISM
WE LIVE IN A WORLD RULED BY FICTIONS OF EVERY KIND—MASS MERCHANDISING, ADVERTISING, POLITICS CONDUCTED AS A BRANCH OF ADVERTISING, THE INSTANT TRANSLATION OF SCIENCE AND TECHNOLOGY INTO POPULAR IMAGERY …WE LIVE INSIDE AN ENORMOUS NOVEL.
- J.G. BALLARD, ‘CRASH’

72. BE USEFUL, ALWAYS
A useless life is short if it lasts a century.
- Anon

73. QUESTION YOUR GOVERNMENT
I heartily accept the motto, "That government is best which governs least.
- Thoreau

74. PRAY
For every ailment under the sun
There is a remedy, or there is none;
If there be one, try to find it;
If there be none, never mind it.
- W.W. Bartley

Please help me remember that this, too, shall pass.

75. THINK UP YOUR LAST WORDS
I wish I could die more than once to tell you how sorry I am.

76. LOVE YOUR PARENTS
Because one day they will be gone.

77. BE CREATIVE
We weren't just thinking outside of the box. We didn't know there was a box.
- Louie Psihoyos, Director ‘The Cove’

78. WORK ALONE

THE BEST INNOVATION ON THE INTERNET HAS BEEN DONE BY A SINGLE PERSON, A DUO OR A VERY SMALL GROUP.
Examples: Google, Yahoo, Wikipedia, Youtube, Del.icio.us, Metafilter, Craigslist

79. PCD
Possibilities, Consequences, Decision

80. SCAMPER Creativity technique:
Substitute
Combine
Adapt
Modify, Magnify, Minify
Put to other use
Eliminate (Reverse, Rearrange).

81. BE A GENIUS
Make novel combinations. Combine, and recombine, ideas, images, and thoughts into different combinations no matter how incongruent or unusual.

82. KEEP YOUR BRAIN SHARP
Shake up one routine each day. Take a new route home; try a new sport instead of your normal workout.

83. SOLVE PROBLEMS
Difficulty is not an obstacle, it is merely an attribute.
- Wal Sakaluk

84. WRITE WELL
An author ought to write for the youth of his own generation, the critics of the next, and the schoolmasters of ever afterwards.
– F. Scott Fitzgerald

85. WRITE WELL ONLINE
Make your writing concise, SCANNABLE, and Objective.

86. WRITE WELL FOR BUSINESS
Write like a human.
- Anon

87. KNOW THE AIDA PRINCIPLE
AIDA stands for Attention, Interest, Desire, Action.
 
Work

88. STUDY WELL

SQ3R
Survey, Question, Read, Recall, Review.

Quickly Surveying the whole thing (i.e. look but not in detail), next note down your Question areas, then Read it in detail, Recall your questions and Review the material you've read.

89. BE AN EXPERT
Put in your 10000 hours

90. CREATE A HIT
Be unique. Be the best. Promote anywhere, everywhere. Try and try again.

91. TEACH YOURSELF
When people ask me if I went to film school I tell them, ‘no, I went to films.’
- Quentin Tarantino, self-taught cult filmmaker

92. COIN AND OWN A TERM
Put new words on an existing idea/trend.

93. READ FAST
The best way to read quickly is to read lots. And lots.
- Tyler Cowen, Economist

94. BUILD GREAT RELATIONSHIPS
Remember that the best relationship is one in which your love for each other exceeds your need for each other.
– Dalai Lama

95. ANALYZE
The future is called 'perhaps'.
- Tennessee Williams

The best prophet of the future is the past.
- Anon

96. BUILD A PERSONAL BRAND
Work on your story!
He/She who has the best story wins!
- Tom Peters

97. BE PRODUCTIVE
Use the Seinfeld chain and never, ever break it - pick a system and stick with it. (because)...the reality is that, like humans, every task manager, calendar, smartphone, or productivity tool is flawed…

YOU SHOULD BE WORKING RIGHT NOW.

98. HANDLE DIFFICULT PEOPLE
1. Hear them out
2. Be patient
3. Be tactful
4. Empathize
5. Acknowledge their importance
6. Articulate their response slowly, quietly and carefully
7. Never grant them permission to control you
- Zig Zagler

99. PERSUADE PEOPLE
Nothing draws a crowd like a crowd.
- P.T. Barnum

If you can't dazzle 'em with brilliance, baffle 'em with bullshit.
- Anon

109. ARGUE WELL
1 Carry your opponent's proposition beyond its natural limits; exaggerate it.
- Schopenhauer

101. SHINE AT WORK
Walk groundly, talk profoundly, drink roundly, sleep soundly.
- William Hazlitt

Being a professional means doing your job when you don't feel like it.
- David Halberstam, Author, Journalist

102. WORK FOR YOURSELF
"There's nothing more motivating than knowing that if you do not complete your work you will not get paid."
- Anon.

103. PROMOTE YOUR FREELANCING SERVICE
What are the specific skills, knowledge, money, resources, information, and contacts [you] need to bring that picture to life?
- Anon

104. CONTROL YOUR CAREER
FOUR CAREER-KILLERS:
Ego, Greed, Drugs/alcohol, Assistants with big breasts
- Get Smarter: Life and Business Lessons by Seymour Schulich

My only career strategy is to plan what I can learn from each job.
- Veronique Vienne

Develop a systematic plan to attack your most cherished beliefs.
– Tom Peters

105. WRITE GREAT RESUMES

THE BEST BUSINESS CARD EVER

ENTERPRISES, Un-Ltd.
W. W. GREEN, President

Wars Fought Stud Service
Revolutions Started Tigers Tamed
Assassinations Plotted Bars Emptied
Governments Run Computers Verified
Uprisings Quelled Orgies Organized

106. MANAGE PROJECTS
The Ideal Project is one where people don’t have meetings, they’ve lunch. The size of the team should be the size of a lunch table.
- Bill Joy

Peter’s law: The unexpected always happens.
- Lawrence J. Peter

The Project Manager's motto: "What have you done, and what can I do for you?"

107. MANAGE TIME
The time you enjoy wasting is not wasted time.
- Bertrand Russell

The Three Most important task system.
Focus on three most important tasks daily and I see it as a great way to modify all existing forms of To-do lists.

DDDD (or, 4 D)
Technique of Time management:
Delete what is not urgent and not important.
Delay tasks that are not important at present.
Delegate asks that are beyond your competence.
Do: Do the urgent and important task immediately

108. MANAGE E-MAIL
What exactly do I want the result of this message to be?
- Merlin Mann

Three must-hyave email folders:
1.Follow Up: tasks you must complete.
2.Archive: your long-term email reference library.
3. Hold: a temporary holding pen for important messages you'll need quick access to within the next few days.
- Gina Trapani, Lifehacker

109. MANAGE MEETINGS
The schoolmaster, since time immemorial has believed that the ass is an organ of learning. The longer you sit, the more you know.
–Peter Drucker

He/She who writes the Agenda and Summary Doc (innocently called “Meeting Notes wields…Incredible Power!
- Tom Peters

110. PRESENT WELL
Essentially the structure of all good presentations is to:
"Tell'em what you're gonna tell'em. Tell'em. Then tell'em what you told'em."
- George Bernard Shaw

Guy Kawasaki’s 10-20-30 Rule: Get in, get out, and don’t make people squint.
"a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points."

ICEPAC
Short for qualities of a useful presentation:

Interest, Comprehension, Emphasis, Participation, Accomplishment, Confirmation

111. NEGOTIATE
Power, understanding, control. Pick any two.
- Kevin Kelly

"Just say, 'Is that the best you can do?' And then be quiet," Silence is a great tactic. Many people are uncomfortable with silence. And you can always walk away. In this economy, the market power is on your side."
- Salon.com

"Politics is the art of the possible."
- Prince Otto von Bismarck, 1867

AIKIDO: Use this technique and turn the opponent’s strength/force back

112. LEAD PEOPLE

Voters vote with their identities, not their self-interest.
- George Lakoff

A leader is a dealer in hope.
- Napoleon

4 THINGS PEOPLE WOULD LIKE THEIR LEADERS TO SAY MORE OFTEN:
“I don’t know.”
“Thank you.”
“Do what’s right.”
“It’s my fault.”
- Guy Kawasaki

113. MOTIVATE PEOPLE
When asked what makes people tick, the responding participants cited "recognition and respect" as the number-one motivating factor in the workplace. "Achievement and accomplishment" came in second.
- Tyler Cowen

114. BE CHARISMATIC
There are two types of people in the world. Those who come in the room and say, 'Well, here I am!' and those who come into the room and say 'Ah, there you are!'
- Frederick Collins

115. COMMUNICATE WELL
Research shows that 40% of your professional salary is earned by listening…80% of a CEO’s salary is earned through listening.
- Colleen Mckena

116. LISTEN WELL
Practicing Active Listening: Listening non- judgmentally to what a prospect is saying; rephrasing it to make sure she/he truly understands the customer’s point of view. The customer says something and you say it again. Then rephrase it.

117. TALK WELL
It takes at least two to dialogue. Anything less is just a rant.
- Anon

118. BE A GREAT PUBLIC SPEAKER
“Imagine they are all naked.”

A good speech has a good beginning and a good ending, both of which are kept very close together.
- Anon

119. UNDERSTAND BODY LANGUAGE
Did you know that 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice)? That means only 7% involves your actual words. And when the spotlight is on you- whether one-on-one in an interview or when making a presentation to a large group - you need to communicate effectively on all levels.

120. NETWORK
The greatest ice-breaker question:
“Where are you from?”
- Anon

Rather than telling an associate, "You look good in that suit," tell the person, "That suit looks good on you."
- Dale Carnegie

80 percent of building and maintaining relationships is just staying in touch.

121. TAKE DECISIONS
If you see a guy beatin’ his dog, whip his ass on the spot.
-Forrest Gump

The idea is not to try to eliminate risks, but to take right risks.
- Peter F. Drucker

122. WORK IN TEAMS
THE FOUR-MAN FIGHTING MODULE
Each of the four men (in the famed British Military Unit, SAS) was trained to a high general level of proficiency in the whole range of the SAS capability and, additionally, each man was trained to have at least one expertise according to his aptitude. In carrying out an operation – often in pitch-dark- each SAS man in each module was exercising his own individual perception and judgment at full stretch.
– Colonel

123. BUILD TEAMS
TEAM
Together
Each
Accomplishes
More

The manager must have performance, not a team.
- Peter F. Drucker

124. MANAGE CONFLICTS
Men are more happy to repay an injury than a benefit; because gratitude is a burden and revenge a pleasure.
- Tacitus

Distrust all men in whom the impulse to punish is powerful.
– Friedrich Nietzsche

125. APPRAISE EMPLOYEES
Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you're a mile away and you have their shoes.
- Anon

126. SELL WELL
EASIEST CHEAP WAY TO DRAMATICALLY INCREASE SALES:
Call your customers.
Or write to them.

The core of Service Marketing is Service itself.
- Harry Beckwith, ‘Selling the Invisible’

“THANK YOU ” NOTES: World ’s highest-return investment!!!!!!!!!
- Tom Peters

SELL
Show, Explain, Lead to benefits, Let them talk

Above everything else, sell hope.
- Anon
 
127. LEARN THE BASICS OF MANAGEMENT

The 7 tasks for the manager are:
1. Manage by objectives
2. Take more risks and for a longer period ahead.
3. Make strategic Decisions.
4. Build an integrated team, each member of which is capable of managing and of measuring personal performance and results in relation to the common objectives.
5. Communicate information fast and clearly.
6. See the business as a whole and integrate the manager’s own function with it. The traditional limited knowledge of one or more functions will no longer b enough.
7. See the business in relation to business in general. The traditional specialization in a few products or one industry will also no longer be enough.
- Peter F. Drucker

THE FIVE BASIC OPERATIONS OF A MANAGER
SETTING OBJECTIVES, ORGANIZING, MOTIVATING AND COMMUNICATING, MEASUREMENT, & DEVELOPING PEOPLE.
- PETER DRUCKER

THE 5 DRUCKER QUESTIONS
What is our business? (mission)
Who is our customer?
What does the customer consider value?
What have been our results?
What is our plan?
- Peter Drucker

"Good management consists of showing average people how to do the work of superior people."
- John D Rockefeller

MBWAL
Management By Wandering Around and Listening. Extension of the MBWA management technique.

128. LEARN CEO RULES
A great man is hard on himself; a small man is hard on others.
- Confucius

Surround yourself with the best people you can find, delegate authority and don't interfere.
- Ronald Reagan

I have never issued an order since I have been the operating head of the corporation.
- Alfred P. Sloan, Jr.

129. KNOW SOME BUSINESS STRATEGY

The only sustainable competitive advantage comes from out-innovating the competition!
- Tom Peters

I skate to where the puck is going to be, not where it has been.
- Wayne Gretzky

130. KNOW SOME CUSTOMER SERVICE
If you like our service, tell others.
If you don't, tell us.
- Notice posted in a restaurant

131. RAISE MONEY
The surest way to get a VC interested is to say that you're not interested in taking VC money.
- Chris Yeh

All financial models built of a start-up projecting more than 6 months in the future are guaranteed to be grossly inaccurate.
- Anon

132. WRITE MISSION STATEMENTS
Be simple, specific, and talk like human:

“ To organize the world's information and make it universally accessible and useful."
- Google

vs.

“To connect people to their passions, communities, and the world’s knowledge.”
- Yahoo!

133. DELEGATE WORK
Just figure out what others can do and have them do it. It is that simple.
- Peter F. Drucker

134. ANALYZE YOUR COMPETITION
Every company should work hard to obsolete its own product line before their competitors do.
-Philip Kotler

135. BUILD COMPANIES
Once it starts to be impersonal, it is time to break up a company.
– Richard Branson.

“It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by: Advertising, Initiative, and Dynamics.”
- Isaac Asimov

136. CREATE INTELLECTUAL CAPITAL
In companies whose wealth is Intellectual Capital, network, rather than hierarchies, are the right organizational design.
- Thomas A. Stewart

137. PLAN WELL
Don’t agonize. Organize.
- Florynce R. Kennedy, U.S. lawyer, civil rights activist

Long-range planning does not deal with future decisions. It deals with the future of present decisions.
- Peter Drucker

We have a ‘strategic’ plan. It’s called doing things.
- Herb Kelleher, founder, Southwest Airlines

You need to plan the way a fire department does.
- Andrew Grove

GOSPA
Goals, Objectives, Strategies, Plans, Activities

138. INNOVATE
Hire lots of people with diverse backgrounds.
- Tom Kelly

139. DO SOME PRODUCT DEVELOPMENT
The Company doesn't pay your salary, the product does.
- Anon

Create useful, usable, and delightful products.
- Philosophy of Design Firm IDEO

I am not creating a game. I am in the game. The game is not for children, it is for me.
–Sigoru Miyamoto, creator of Super Mario

140. PRICE THINGS
In psychological experiments, people are unable to estimate “fair” prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect.

141. LEARN SOME MARKETING BASICS
Marketing: The primary business activity.
- Peter F. Drucker

YOUR REAL COMPETITOR OFTEN IS SITTING ACROSS THE TABLE (the prospect).

Customers buy for their reasons, not yours.
- Orvel Ray Wilson

THE MARKETING RULE OF THREE
Any new product should have at least three easily recognizable advantages over its competition.
- Anon

"Don't sell the steak, sell the sizzle."
- Anon.

142. DO SOME BRANDING
To Stand Out, Stand Out.
- Anon

Generate publicity, not advertising.
- Anon

143. LEARN SOME ADVERTISING
The best advertising is Word Of Mouth.
- David Ogilvy

The Ad writing Acid Test: Create an ad for your service. If after a week your best ad is weak, stop working on the ad and start working on your service..
- Anon

When you have nothing to say, sing it.
-David Ogilvy

“A good advertisement is one which sells the product without attention to itself”
- David Ogilvy

144. PROMOTE YOUR BUSINESS
I don't care what they say about me, just make sure they spell my name right!
- P.T. Barnum

Answer the question you want to answer.
- Regis McKenna

THE ATTENTION ECONOMY
Moby promoted his latest album, Wait for Me, by booking a spa so that journalists could listen while getting massages.
- Tyler Cowen

145. HIRE GOOD PEOPLE
We look for listening, caring, smiling, saying ‘Thank you,’ being warm.”
- Colleen Barrett, president, Southwest Airlines, on their hiring criteria

Trahey's simple rule; would you hire you?
- Jane Trahey

Get rid of sad dogs that spell doom.
- David Ogilvy

Only a mediocre person is at his best.
- Somerset Maugham

146. TEACH
The whole art of teaching is only the art of awakening the natural curiosity of young minds for the purpose of satisfying it afterwards.
- Anatole France

While you teach, you learn.
- Seneca The Younger

147. KNOW WORKING CAPITAL
"If you have to forecast, forecast often."
- Edgar R. Fiedler

148. MASTER STARTUP BASICS

The idea for a new venture is likely to be strategically unsound if it can't be put into one coherent sentence.
- Kenichi Ohmae

“I WANT ONE.” This is the best kind of market research.
- Guy Kawasaki

The advice I would give is to avoid it. I would say spend as little as you can because every dollar of the investors’ money you get will be taken out of your ass…
- Paul Graham on raising money

149. WRITE A BUSINESS PLAN
The five re-labeled sections of Seth Godin's Business Plan are:

1. The Truth Section: Describe the world as it is.
2. The Assertions Section: How you are going to change things.
3. The Alternatives Section: What you will do if things do not happen as you have planned to do.
4. The People Section: Who is on your team and who you plan to get onboard.
5. The Money Section: How much do you need, how will you spend it...and so on.

150.  DON'T STRESS
AWARE
Accept the anxiety. Don’t try to fight it.
Watch the anxiety. Notice on your feeling, and your breathing. Just breathe it out.
Act normally.
Repeat the above steps in your mind if necessary.
Expect the best.

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