<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"> <channel><title>Bighow User bookguide</title> <link>http://bighow.com/user/bookguide</link><description>Bighow user bookguide's Feed</description><item><link>http://bighow.com/news/book-list-top-15-novels-about-work</link><guid isPermaLink="true">http://bighow.com/news/book-list-top-15-novels-about-work</guid> <title>Book List: Top 15 Novels About Work</title> <description><![CDATA[&lt;p&gt;I read in an article that more novels about work were working people were written in the 19th century than in time to come. Call that the charms of the &lt;em&gt;i]]></description><pubDate>Mon, 17 Sep 2012 07:49:32 -0500</pubDate></item><item><link>http://bighow.com/news/books-that-will-rid-you-of-depression</link><guid isPermaLink="true">http://bighow.com/news/books-that-will-rid-you-of-depression</guid> <title>Books that will rid you of depression</title> <description><![CDATA[&lt;p&gt;First, don't read any self-help book. Don't read any book on depression. And, don't read heavy literature - especially, don't read Blood Meridian or There ar]]></description><pubDate>Mon, 17 Sep 2012 07:48:04 -0500</pubDate></item><item><link>http://bighow.com/news/30-more-books-that-you-wish-you-had-read-earlier-in-your-life</link><guid isPermaLink="true">http://bighow.com/news/30-more-books-that-you-wish-you-had-read-earlier-in-your-life</guid> <title>30+ more books that you wish you had read earlier in your life</title> <description><![CDATA[&lt;p&gt;I am getting a nice response to my list of &lt;a href=&quot;http://thesuccessmanual.bighow.com&quot;&gt;100 great books everyone must read&lt;/a&gt;, but I think it would be too a]]></description><pubDate>Thu, 09 Aug 2012 10:01:31 -0500</pubDate></item><item><link>http://bighow.com/news/50-great-books-on-individualimportant-historical-events</link><guid isPermaLink="true">http://bighow.com/news/50-great-books-on-individualimportant-historical-events</guid> <title>50+ great books on individual , important historical events</title> <description><![CDATA[&lt;p&gt;A good way to read history is to read histories of individual events - the rich details in these books are a refreshing change from sweeping histories. &lt;br /]]></description><pubDate>Thu, 09 Aug 2012 09:57:45 -0500</pubDate></item><item><link>http://bighow.com/news/50-great-books-all-10-year-olds-must-read</link><guid isPermaLink="true">http://bighow.com/news/50-great-books-all-10-year-olds-must-read</guid> <title>50 great books all 10 year olds must read</title> <description><![CDATA[&lt;p&gt;By 10, a kid ought to love the idea of reading - exploring worlds, repeating distinct/intriguing words, prases and quotes, and begin to grasp the sheer enorm]]></description><pubDate>Thu, 09 Aug 2012 06:36:30 -0500</pubDate></item><item><link>http://bighow.com/news/100-great-books-for-all-5yearold-kids</link><guid isPermaLink="true">http://bighow.com/news/100-great-books-for-all-5yearold-kids</guid> <title>100 great books for all 5-year-old kids</title> <description><![CDATA[&lt;p&gt;Also, see the previous post on &lt;a href=&quot;http://bighow.com/news/30-great-books-you-should-read-to-your-3yearold-kid&quot;&gt;great books for 3-year olds&lt;/a&gt;. &lt;br /&gt;
]]></description><pubDate>Thu, 09 Aug 2012 06:14:06 -0500</pubDate></item><item><link>http://bighow.com/news/30-great-books-you-should-read-to-your-3yearold-kid</link><guid isPermaLink="true">http://bighow.com/news/30-great-books-you-should-read-to-your-3yearold-kid</guid> <title>30 great books you should read to your 3-year-old kid</title> <description><![CDATA[&lt;p&gt;These books will make you kid interested in the world around her/him, pick up some good habits, and develop some essential reading skills ( a love for books ]]></description><pubDate>Thu, 09 Aug 2012 06:09:27 -0500</pubDate></item><item><link>http://bighow.com/news/30-great-books-you-should-read-to-a-2yearold-kid</link><guid isPermaLink="true">http://bighow.com/news/30-great-books-you-should-read-to-a-2yearold-kid</guid> <title>30+ great books you should read to a 2-year-old kid</title> <description><![CDATA[&lt;p&gt;The best books for 2-year old kids&lt;strong&gt; great pictures with exciting microcopy&lt;/strong&gt; (minimal text). The idea is to get them into a world of pictuers a]]></description><pubDate>Thu, 09 Aug 2012 06:07:55 -0500</pubDate></item><item><link>http://bighow.com/news/30-memoirs-everyone-should-read</link><guid isPermaLink="true">http://bighow.com/news/30-memoirs-everyone-should-read</guid> <title>30 memoirs everyone should read</title> <description><![CDATA[&lt;p&gt;I have excluded memoirs by politicians (except Churchill) and bureacucrats as they can be fictional, the kind of fiction that hides big truths and glorifies ]]></description><pubDate>Thu, 09 Aug 2012 05:06:32 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-what-they-don8217t-teach-you-in-harvard-business-school</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-what-they-don8217t-teach-you-in-harvard-business-school</guid> <title>Management Lessons from What They Dont Teach You In Harvard Business School</title> <description><![CDATA[&lt;p&gt;Mark H. Mc Cormark, the founder of IMG, the sports management company wrote the popular book, 'What They Dont Teach You In Harvard Business School'. T]]></description><pubDate>Thu, 07 Oct 2010 05:43:59 -0500</pubDate></item><item><link>http://bighow.com/news/100-guerilla-marketing-weapons</link><guid isPermaLink="true">http://bighow.com/news/100-guerilla-marketing-weapons</guid> <title>100 Guerilla Marketing Weapons</title> <description><![CDATA[&lt;p&gt;This is a summary of &lt;strong&gt;Guerilla Marketing&lt;/strong&gt; written by Jay Conrad Lewinson. Use these guerrilla marketing weapons for promoting yo]]></description><pubDate>Thu, 15 Jul 2010 11:25:46 -0500</pubDate></item><item><link>http://bighow.com/news/summary-the-22-immutable-laws-of-marketing</link><guid isPermaLink="true">http://bighow.com/news/summary-the-22-immutable-laws-of-marketing</guid> <title>Summary: The 22 Immutable Laws of Marketing</title> <description><![CDATA[&lt;p&gt;Written by Al Ries and Jack Trout,  &lt;em&gt;The 22 Immutable Laws of Marketing &lt;/em&gt;is one of the most popular books on marketing. A quick summary:&lt;br /&gt;
]]></description><pubDate>Thu, 15 Jul 2010 11:24:07 -0500</pubDate></item><item><link>http://bighow.com/news/life-lessons-from-the-art-of-worldly-wisdom-by-balthasar-gracian</link><guid isPermaLink="true">http://bighow.com/news/life-lessons-from-the-art-of-worldly-wisdom-by-balthasar-gracian</guid> <title>Life Lessons from The Art of Worldly Wisdom by Balthasar Gracian</title> <description><![CDATA[&lt;p&gt;In 1637, a Jesuit Monk called Balthasar Gracian wrote a book, &lt;em&gt;Oraculo manual y arte de prudencia&lt;/em&gt; , also called &lt;strong&gt;The Art of Worldly Wisdom&lt;/st]]></description><pubDate>Thu, 15 Jul 2010 10:12:11 -0500</pubDate></item><item><link>http://bighow.com/news/the-best-of-dale-carnegie-lessons-from-his-three-great-books</link><guid isPermaLink="true">http://bighow.com/news/the-best-of-dale-carnegie-lessons-from-his-three-great-books</guid> <title>The best of Dale Carnegie: Lessons from his three great books</title> <description><![CDATA[&lt;p&gt;&lt;strong&gt;How to Win Friends and Influence People:&lt;/strong&gt; Dale Carnegie's summary of his famous book &lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;How To Handle People&lt;/strong&gt;&lt;br]]></description><pubDate>Thu, 15 Jul 2010 10:09:56 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-mastery-the-keys-to-success-and-longterm-fullfillment</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-mastery-the-keys-to-success-and-longterm-fullfillment</guid> <title>Self improvement lessons from Mastery: The Keys to Success and Long-Term Fullfillment</title> <description><![CDATA[&lt;p&gt;George Leonard wrote this classic book on self-improvement, which, more than any other book focused on the details, what it really taks to master life.&lt;br /&gt;]]></description><pubDate>Thu, 15 Jul 2010 09:34:06 -0500</pubDate></item><item><link>http://bighow.com/news/writing-lessons-from-writing-to-deadlinethe-journalist-at-work</link><guid isPermaLink="true">http://bighow.com/news/writing-lessons-from-writing-to-deadlinethe-journalist-at-work</guid> <title>Writing lessons from Writing to Deadline - The Journalist at Work</title> <description><![CDATA[&lt;p&gt;Written by Donald Murray, this is one of the most practical books on the craft of writing. Some key lessons:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;The Craft of a Reporter&lt;/]]></description><pubDate>Fri, 02 Jul 2010 13:58:43 -0500</pubDate></item><item><link>http://bighow.com/news/communication-lessons-from-secrets-of-the-worlds-greatest-business-communicators</link><guid isPermaLink="true">http://bighow.com/news/communication-lessons-from-secrets-of-the-worlds-greatest-business-communicators</guid> <title>Communication lessons from Secrets of the world's greatest business communicators</title> <description><![CDATA[&lt;p&gt;Carmine Gallo, a noted dexpert and writer on communication tips and tricks, has written an extremely relevant and practical book on communication. Key lesson]]></description><pubDate>Fri, 02 Jul 2010 13:54:37 -0500</pubDate></item><item><link>http://bighow.com/news/entrepreneurship-lessons-from-startup-nation</link><guid isPermaLink="true">http://bighow.com/news/entrepreneurship-lessons-from-startup-nation</guid> <title>Entrepreneurship lessons from Startup Nation</title> <description><![CDATA[&lt;p&gt;Written by Jeff Sloan and Rich Sloan, Startup Nation is an extremely useful, all-in-one guidebook for entrepreneurs everywhere. Key lessons from the book:&lt;br]]></description><pubDate>Fri, 02 Jul 2010 13:50:42 -0500</pubDate></item><item><link>http://bighow.com/news/happiness-lessons-from-learned-optimism</link><guid isPermaLink="true">http://bighow.com/news/happiness-lessons-from-learned-optimism</guid> <title>Happiness lessons from Learned Optimism</title> <description><![CDATA[&lt;p&gt;Martin Seligman has written one of the most useful, practical books about achieving happiness in life.&lt;br /&gt;
&lt;br /&gt;
Lessons:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;1. Lear]]></description><pubDate>Fri, 02 Jul 2010 13:39:02 -0500</pubDate></item><item><link>http://bighow.com/news/happiness-lessons-from-the-pursuit-of-happiness</link><guid isPermaLink="true">http://bighow.com/news/happiness-lessons-from-the-pursuit-of-happiness</guid> <title>Happiness lessons from The Pursuit of Happiness</title> <description><![CDATA[&lt;p&gt;David G. Myers Ph.D. is the author of The Pursuit of Happiness, one of the most important books on happiness in life.&lt;br /&gt;
&lt;br /&gt;
Lessons from the book:&lt;b]]></description><pubDate>Fri, 02 Jul 2010 13:35:40 -0500</pubDate></item><item><link>http://bighow.com/news/summary-of-punished-by-rewards-by-alfie-kohn</link><guid isPermaLink="true">http://bighow.com/news/summary-of-punished-by-rewards-by-alfie-kohn</guid> <title>Summary of Punished by Rewards by Alfie Kohn</title> <description><![CDATA[&lt;p&gt;&lt;strong&gt;1. You can't motivate people.&lt;/strong&gt; Al you can do is set up conditions to maximize the chances that they develop a genuine interest in what they'r]]></description><pubDate>Fri, 02 Jul 2010 13:30:50 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-predictably-irrationalthe-hidden-forces-that-shape-our-decisions</link><guid isPermaLink="true">http://bighow.com/news/insights-from-predictably-irrationalthe-hidden-forces-that-shape-our-decisions</guid> <title>Insights from Predictably Irrational - The Hidden Forces That Shape Our Decisions</title> <description><![CDATA[&lt;p&gt;Dan Ariely's book is one of the most important books of all time on human behavior.&lt;br /&gt;
&lt;br /&gt;
Select insights from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;WHY ]]></description><pubDate>Fri, 02 Jul 2010 13:28:28 -0500</pubDate></item><item><link>http://bighow.com/news/negotiation-lessons-from-getting-past-no</link><guid isPermaLink="true">http://bighow.com/news/negotiation-lessons-from-getting-past-no</guid> <title>Negotiation lessons from Getting Past No</title> <description><![CDATA[&lt;p&gt;Written by William Ury, &lt;em&gt;Getting past NO Negotiating Your Way from Confrontation to Cooperation&lt;/em&gt;  is the reference book dealing about Win/Win in diffi]]></description><pubDate>Fri, 02 Jul 2010 13:22:32 -0500</pubDate></item><item><link>http://bighow.com/news/negotiation-lessons-from-getting-to-yes-negotiating-agreement-without-giving-in</link><guid isPermaLink="true">http://bighow.com/news/negotiation-lessons-from-getting-to-yes-negotiating-agreement-without-giving-in</guid> <title>Negotiation lessons from Getting to Yes: Negotiating agreement without giving in</title> <description><![CDATA[&lt;p&gt;This is the classic book on Negotiation by Roger Fisher and William Ury. A summary:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Don't argue over positions. Some reasons why:&lt;/str]]></description><pubDate>Fri, 02 Jul 2010 13:18:58 -0500</pubDate></item><item><link>http://bighow.com/news/networking-lessons-from-never-eat-alone</link><guid isPermaLink="true">http://bighow.com/news/networking-lessons-from-never-eat-alone</guid> <title>Networking lessons from Never Eat Alone</title> <description><![CDATA[&lt;p&gt;Never Eat Alone was written by master networker Keith Ferrazzi and Tahl Raz.&lt;br /&gt;
&lt;br /&gt;
Important lessons from the extremely useful book:&lt;br /&gt;
&lt;br /&gt;
]]></description><pubDate>Fri, 02 Jul 2010 13:09:32 -0500</pubDate></item><item><link>http://bighow.com/news/networking-secrets-from-how-to-work-a-room</link><guid isPermaLink="true">http://bighow.com/news/networking-secrets-from-how-to-work-a-room</guid> <title>Networking Secrets from How to work a room</title> <description><![CDATA[&lt;p&gt;This useful book on personal networking was written by Susan RoAne.&lt;br /&gt;
&lt;br /&gt;
Important lessons from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;1. Be aware of neg]]></description><pubDate>Fri, 02 Jul 2010 13:06:10 -0500</pubDate></item><item><link>http://bighow.com/news/sales-secrets-from-secrets-of-great-rainmakers</link><guid isPermaLink="true">http://bighow.com/news/sales-secrets-from-secrets-of-great-rainmakers</guid> <title>Sales secrets from Secrets of Great Rainmakers</title> <description><![CDATA[&lt;p&gt;This popular sales tips  tricks books was written by by Jeffrey J. Fox.&lt;br /&gt;
&lt;br /&gt;
Key lessosn from the book:&lt;br /&gt;
&lt;strong&gt;&lt;br /&gt;
What is a great]]></description><pubDate>Fri, 02 Jul 2010 12:58:33 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-how-to-sell-a-lobster</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-how-to-sell-a-lobster</guid> <title>Selling lessons from How to sell a lobster</title> <description><![CDATA[&lt;p&gt;This important book on selling well was written by Bill Bishop.&lt;br /&gt;
&lt;br /&gt;
Key lessons:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Start to think like a customer.&lt;/strong&gt; I]]></description><pubDate>Fri, 02 Jul 2010 12:53:49 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-how-i-raised-myself-from-failure-to-success-in-selling</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-how-i-raised-myself-from-failure-to-success-in-selling</guid> <title>Selling lessons from How I Raised myself from failure to success in selling</title> <description><![CDATA[&lt;p&gt;This influential book was written by by Frank Bettger in the 1950s.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;The Greatest Secret in Selling&lt;/strong&gt;&lt;br /&gt;
Show people what th]]></description><pubDate>Fri, 02 Jul 2010 12:50:29 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-secrets-of-closing-the-sale</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-secrets-of-closing-the-sale</guid> <title>Selling lessons from Secrets of Closing the Sale</title> <description><![CDATA[&lt;p&gt;This all-time popular book on selling was written by Zig Ziglar. Key lessons from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Five reasons people will not buy from you.]]></description><pubDate>Fri, 02 Jul 2010 12:48:26 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-the-art-of-choosing</link><guid isPermaLink="true">http://bighow.com/news/insights-from-the-art-of-choosing</guid> <title>Insights from The Art of Choosing</title> <description><![CDATA[&lt;p&gt;Sheena S. Iyengar's book in on the lines of &lt;em&gt;The Paradox of choice, The Winner's Curse and Predictably Irrational.&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
The only notable in]]></description><pubDate>Fri, 02 Jul 2010 12:33:46 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-the-paradox-of-choice-why-more-is-less</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-the-paradox-of-choice-why-more-is-less</guid> <title>Lessons from The Paradox of Choice: Why More Is Less</title> <description><![CDATA[&lt;p&gt;Barry Schwartz's book is one of the most influential books on the topic of choices. In this book, Schwartz uses insights from modern psychology to explore th]]></description><pubDate>Fri, 02 Jul 2010 12:30:13 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-identity-economics</link><guid isPermaLink="true">http://bighow.com/news/insights-from-identity-economics</guid> <title>Insights from Identity Economics</title> <description><![CDATA[&lt;p&gt;In this classic book, George A. Akerlof and Rachel E. Kranton  write about decisions that shape our lives often hinge on our perceived place in society, not ]]></description><pubDate>Fri, 02 Jul 2010 12:25:41 -0500</pubDate></item><item><link>http://bighow.com/news/pricing-lessons-from-priceless</link><guid isPermaLink="true">http://bighow.com/news/pricing-lessons-from-priceless</guid> <title>Pricing lessons from Priceless</title> <description><![CDATA[&lt;p&gt;William Poundstone's book is about the psychology of pricing. &lt;br /&gt;
&lt;br /&gt;
Insights from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;1. Prada stores carry a few obsc]]></description><pubDate>Fri, 02 Jul 2010 12:22:50 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-soccernomics</link><guid isPermaLink="true">http://bighow.com/news/insights-from-soccernomics</guid> <title>Insights from Soccernomics</title> <description><![CDATA[&lt;p&gt;This book is a useful, inspired knowck off on &lt;em&gt;Freakonomics&lt;/em&gt;. Simon Kuper and Stefan Szymanski wrote it.&lt;br /&gt;
&lt;br /&gt;
Insights:&lt;br /&gt;
&lt;br /&gt;
1. In]]></description><pubDate>Fri, 02 Jul 2010 12:19:24 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-superfreakonomics</link><guid isPermaLink="true">http://bighow.com/news/insights-from-superfreakonomics</guid> <title>Insights from SuperFreakonomics</title> <description><![CDATA[&lt;p&gt;This book is the spin-off from the phenomenally successful Freakonimocs by the same authors Steven D. Levitt and Stephen J. Dubner.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;On]]></description><pubDate>Fri, 02 Jul 2010 12:17:03 -0500</pubDate></item><item><link>http://bighow.com/news/business-lessons-from-how-the-mighty-fall</link><guid isPermaLink="true">http://bighow.com/news/business-lessons-from-how-the-mighty-fall</guid> <title>Business lessons from How the Mighty Fall</title> <description><![CDATA[&lt;p&gt;Jim Collins, who wrote &lt;em&gt;Good to Great&lt;/em&gt; and &lt;em&gt;Built to Last&lt;/em&gt; has now written about what hapoens when things do not go]]></description><pubDate>Fri, 02 Jul 2010 12:14:08 -0500</pubDate></item><item><link>http://bighow.com/news/life-lessons-from-drivethe-surprising-truth-about-what-motivates-us</link><guid isPermaLink="true">http://bighow.com/news/life-lessons-from-drivethe-surprising-truth-about-what-motivates-us</guid> <title>Life lessons from Drive - The Surprising Truth About What Motivates Us</title> <description><![CDATA[&lt;p&gt;Daniel H. Pink's book is an extension of his TED talk on the same topic. Highlights from this book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;People would prefer activities whe]]></description><pubDate>Fri, 02 Jul 2010 12:09:47 -0500</pubDate></item><item><link>http://bighow.com/news/life-lessons-from-a-gift-to-my-children</link><guid isPermaLink="true">http://bighow.com/news/life-lessons-from-a-gift-to-my-children</guid> <title>Life Lessons from A Gift to My Children</title> <description><![CDATA[&lt;p&gt;Jim Rogers, the legendary investor wrote this small book of insights, in form of an open letter to his daughters.&lt;br /&gt;
&lt;br /&gt;
1. Question everything, neve]]></description><pubDate>Fri, 02 Jul 2010 12:07:07 -0500</pubDate></item><item><link>http://bighow.com/news/blogging-lessons-from-naked-conversations</link><guid isPermaLink="true">http://bighow.com/news/blogging-lessons-from-naked-conversations</guid> <title>Blogging lessons from Naked Conversations</title> <description><![CDATA[&lt;p&gt;Naked Conversations, written by Robert Scoble and Shel Israel was on eof the first primers on blogging. Some favorite lessons from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;]]></description><pubDate>Fri, 02 Jul 2010 12:03:54 -0500</pubDate></item><item><link>http://bighow.com/news/career-lessons-from-reclaiming-the-fire-how-successful-people-overcome-burnout</link><guid isPermaLink="true">http://bighow.com/news/career-lessons-from-reclaiming-the-fire-how-successful-people-overcome-burnout</guid> <title>Career lessons from Reclaiming the Fire: How Successful People Overcome Burnout</title> <description><![CDATA[&lt;p&gt;Steven Berglas's (he is an adjunct faculty member at Harvard Medical school) remarkable book is a must read for all of us invoilved in some rat race or anoth]]></description><pubDate>Fri, 02 Jul 2010 11:59:36 -0500</pubDate></item><item><link>http://bighow.com/news/economics-lessons-from-freefall</link><guid isPermaLink="true">http://bighow.com/news/economics-lessons-from-freefall</guid> <title>Economics lessons from Freefall</title> <description><![CDATA[&lt;p&gt;In Freefall, Joseph E. Stiglitz, the Nobel Prize-winning economist describes the flawed theories and misguided policies that brought about the meltdown of 20]]></description><pubDate>Fri, 02 Jul 2010 11:57:17 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-the-big-questions</link><guid isPermaLink="true">http://bighow.com/news/insights-from-the-big-questions</guid> <title>Insights from The Big Questions</title> <description><![CDATA[&lt;p&gt;Steven E. Landsburg wrote &lt;em&gt;The Big Questions &lt;/em&gt;and in it he uses physics, mathematics and economics to answer the eternal questions of philosophy.&lt;br /]]></description><pubDate>Fri, 02 Jul 2010 11:54:57 -0500</pubDate></item><item><link>http://bighow.com/news/online-marketing-lessons-from-web-analytics-an-hour-a-day</link><guid isPermaLink="true">http://bighow.com/news/online-marketing-lessons-from-web-analytics-an-hour-a-day</guid> <title>Online marketing lessons from Web Analytics: An Hour a Day</title> <description><![CDATA[&lt;p&gt;Avinash Kaushik's  book is a simple step-by-step guide for putting in a successful web analytics strategy.  &lt;br /&gt;
&lt;br /&gt;
Kaushik lays out the three main s]]></description><pubDate>Fri, 02 Jul 2010 11:50:17 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-lean-thinking-banish-waste-and-create-wealth-in-your-corporation</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-lean-thinking-banish-waste-and-create-wealth-in-your-corporation</guid> <title>Management lessons from Lean Thinking: Banish Waste and Create Wealth in Your Corporation</title> <description><![CDATA[&lt;p&gt;James Womack and Daniel T. Jones wrote this essential management book in 1996. They define lean way of thinking as something that allows companies to &lt;em&gt;&amp;ld]]></description><pubDate>Fri, 02 Jul 2010 11:48:03 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-brand-newhow-entrepreneurs-earned-consumers-trust</link><guid isPermaLink="true">http://bighow.com/news/insights-from-brand-newhow-entrepreneurs-earned-consumers-trust</guid> <title>Insights from Brand New : How Entrepreneurs Earned Consumers' Trust</title> <description><![CDATA[&lt;p&gt;Nancy F. Koehn, a professor at Harvard Business School professor writes about six entrepreneurs and the great brands they built. She shows how these founders]]></description><pubDate>Fri, 02 Jul 2010 11:44:27 -0500</pubDate></item><item><link>http://bighow.com/news/social-marketing-lessons-from-citizen-marketerswhen-people-are-the-message</link><guid isPermaLink="true">http://bighow.com/news/social-marketing-lessons-from-citizen-marketerswhen-people-are-the-message</guid> <title>Social marketing lessons from Citizen Marketers - When People Are the Message</title> <description><![CDATA[&lt;p&gt;Jackie Huba and Ben McConnell wrote this influential about the rising power of consumer voice in today's internet age (expecially the social media aspect) an]]></description><pubDate>Fri, 02 Jul 2010 11:40:39 -0500</pubDate></item><item><link>http://bighow.com/news/career-lessons-from-career-warfare</link><guid isPermaLink="true">http://bighow.com/news/career-lessons-from-career-warfare</guid> <title>Career lessons from Career Warfare</title> <description><![CDATA[&lt;p&gt;David F. DAlessandro, the author of &lt;em&gt;Career Warfare&lt;/em&gt; gives &lt;strong&gt;10 Rules for Building a Successful personal Brand and Fighting to keep it:&lt;/]]></description><pubDate>Fri, 02 Jul 2010 11:35:00 -0500</pubDate></item><item><link>http://bighow.com/news/career-lessons-from-what-the-ceo-wants-you-to-know</link><guid isPermaLink="true">http://bighow.com/news/career-lessons-from-what-the-ceo-wants-you-to-know</guid> <title>Career lessons from What the CEO Wants You to Know</title> <description><![CDATA[&lt;p&gt;Ram Charan's book is an essential read for all seeking a path up the tough business career ladder. &lt;br /&gt;
&lt;br /&gt;
Highlights:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;What th]]></description><pubDate>Fri, 02 Jul 2010 11:27:00 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-the-one-minute-manager</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-the-one-minute-manager</guid> <title>Management lessons from The One Minute Manager</title> <description><![CDATA[&lt;p&gt;Kenneth Blanchard Ph.D. and Spencer Johnson M.D.wrote this classic, slim volume on business management made easy.&lt;br /&gt;
&lt;br /&gt;
A summary:&lt;br /&gt;
&lt;br /&gt;
&lt;s]]></description><pubDate>Fri, 02 Jul 2010 11:24:20 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lessons-from-naked-marketingthe-bare-essentials</link><guid isPermaLink="true">http://bighow.com/news/marketing-lessons-from-naked-marketingthe-bare-essentials</guid> <title>Marketing lessons from Naked Marketing -</title> <description><![CDATA[&lt;p&gt;Robert Grede wrote this useful marketing guide in 1997.&lt;br /&gt;
&lt;br /&gt;
Highlights:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;What is marketing? 	&lt;/strong&gt;&lt;br /&gt;
&lt;em&gt; the]]></description><pubDate>Fri, 02 Jul 2010 11:21:57 -0500</pubDate></item><item><link>http://bighow.com/news/business-strategy-lessons-from-coopetition</link><guid isPermaLink="true">http://bighow.com/news/business-strategy-lessons-from-coopetition</guid> <title>Business strategy lessons from Co-Opetition</title> <description><![CDATA[&lt;p&gt;In this provoking book from the 1990s, Adam J. Brandenburger and Barry J. Nalebuff say that &lt;em&gt;business is a game where you are sometimes competing and some]]></description><pubDate>Fri, 02 Jul 2010 10:56:54 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-crisis-marketingwhen-bad-things-happen-to-good-companies</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-crisis-marketingwhen-bad-things-happen-to-good-companies</guid> <title>Management lessons from Crisis Marketing - When Bad Things Happen to Good Companies</title> <description><![CDATA[&lt;p&gt;Joe Marconi's book is a timeless, simple resource for all businesses, especially important during these media-saturated web 2.0 times. Highlights:&lt;br /&gt;
&lt;br]]></description><pubDate>Fri, 02 Jul 2010 10:54:16 -0500</pubDate></item><item><link>http://bighow.com/news/trend-insights-from-clicking16-trends-to-future-fit-your-life-your-work-and-your-business</link><guid isPermaLink="true">http://bighow.com/news/trend-insights-from-clicking16-trends-to-future-fit-your-life-your-work-and-your-business</guid> <title>Trend insights from Clicking - 16 Trends to Future Fit Your Life, Your Work and Your Business</title> <description><![CDATA[&lt;p&gt;Written in the 1990s by Faith Popcorn and Lys Marigold, &lt;em&gt;Clicking&lt;/em&gt; may be old by noew, but some trends presented in the book still make for interestin]]></description><pubDate>Fri, 02 Jul 2010 10:51:52 -0500</pubDate></item><item><link>http://bighow.com/news/consulting-business-lessons-from-flawless-consulting</link><guid isPermaLink="true">http://bighow.com/news/consulting-business-lessons-from-flawless-consulting</guid> <title>Consulting Business lessons from Flawless Consulting</title> <description><![CDATA[&lt;p&gt;Peter Block wrote this classic book for everone in the consulting/freelance business.&lt;br /&gt;
&lt;br /&gt;
A quick look at the highlights from the book:&lt;br /&gt;
&lt;br]]></description><pubDate>Fri, 02 Jul 2010 10:47:28 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-focusthe-future-of-your-company-depends-on-it</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-focusthe-future-of-your-company-depends-on-it</guid> <title>Management lessons from Focus </title> <description><![CDATA[&lt;p&gt;Al Ries wrote this classic book in 1996. Highlghts from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;The five steps that big retail operations have taken in becoming ret]]></description><pubDate>Fri, 02 Jul 2010 10:42:12 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-the-laws-of-choicepredicting-customer-behavior</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-the-laws-of-choicepredicting-customer-behavior</guid> <title>Lessons from The Laws of Choice - Predicting Customer Behavior</title> <description><![CDATA[&lt;p&gt;Eric Marder wrote this book much before consumer behavior books atarted coming in like anything during this decade. &lt;br /&gt;
&lt;br /&gt;
Highlights from the book:]]></description><pubDate>Fri, 02 Jul 2010 10:39:15 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lessons-from-the-end-of-marketing-as-we-know-it</link><guid isPermaLink="true">http://bighow.com/news/marketing-lessons-from-the-end-of-marketing-as-we-know-it</guid> <title>Marketing lessons from The End of Marketing As We Know It</title> <description><![CDATA[&lt;p&gt;Sergio Zyman, the former head of marketing at Coca Cola wrote this popular marketing book back in 1999.&lt;br /&gt;
&lt;br /&gt;
His main point in the book: &lt;strong&gt;Ma]]></description><pubDate>Fri, 02 Jul 2010 10:36:17 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-why-we-buythe-science-of-shopping</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-why-we-buythe-science-of-shopping</guid> <title>Selling lessons from Why We Buy - The Science of Shopping</title> <description><![CDATA[&lt;p&gt;Paco Underhill wrote the influential book that every mall store designer reads. highlights from this influential and illuminating book that was written in 19]]></description><pubDate>Fri, 02 Jul 2010 10:33:12 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lessons-from-laws-of-branding</link><guid isPermaLink="true">http://bighow.com/news/marketing-lessons-from-laws-of-branding</guid> <title>Marketing lessons from Laws of Branding</title> <description><![CDATA[&lt;p&gt;Susannah Hart and John Murphy are the editors of this 1998 book about brands and the branding process:&lt;br /&gt;
&lt;br /&gt;
Highlights:&lt;br /&gt;
-  95% of new produc]]></description><pubDate>Fri, 02 Jul 2010 10:28:53 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-ice-to-the-eskimoshow-to-sell-a-product-nobody-wants</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-ice-to-the-eskimoshow-to-sell-a-product-nobody-wants</guid> <title>Selling lessons from Ice to the Eskimos - How to Sell a Product Nobody Wants</title> <description><![CDATA[&lt;p&gt;Jon Spolestra's book is another must-read book on selling and was written in 1997.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Highlights from the book:&lt;/strong&gt;&lt;br /&gt;
&lt;blockquo]]></description><pubDate>Fri, 02 Jul 2010 10:26:08 -0500</pubDate></item><item><link>http://bighow.com/news/service-marketing-lessons-from-selling-the-invisiblea-field-guide-to-modern-marketing</link><guid isPermaLink="true">http://bighow.com/news/service-marketing-lessons-from-selling-the-invisiblea-field-guide-to-modern-marketing</guid> <title>Service Marketing lessons from Selling the Invisible - A Field Guide to Modern Marketing</title> <description><![CDATA[&lt;p&gt;Harry Beckwith, IMHO has written the ultimate book on selling services in 1997. Main lessons from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Selling services is fundam]]></description><pubDate>Fri, 02 Jul 2010 10:21:52 -0500</pubDate></item><item><link>http://bighow.com/news/selling-lessons-from-little-red-book-of-selling</link><guid isPermaLink="true">http://bighow.com/news/selling-lessons-from-little-red-book-of-selling</guid> <title>Selling lessons from Little Red Book of Selling</title> <description><![CDATA[&lt;p&gt;Jeffrey Gitomer's &lt;em&gt;Little Red Book of Selling&lt;/em&gt; is in the same league as Zig Zagler's book or the &lt;em&gt;Rainmakers &lt;/em&gt;book.&lt;br /&gt;
&lt;br /&gt;
Highlights:&lt;]]></description><pubDate>Fri, 02 Jul 2010 10:18:45 -0500</pubDate></item><item><link>http://bighow.com/news/investing-and-sundry-life-lessons-from-charlie-munger</link><guid isPermaLink="true">http://bighow.com/news/investing-and-sundry-life-lessons-from-charlie-munger</guid> <title>Investing and sundry life lessons from Charlie Munger</title> <description><![CDATA[&lt;p&gt;Who doesn't know Charlie Munger, who works along side the sage of Omaha, Warren Buffet?&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;1. What is elementary, worldly wisdom? &lt;/stron]]></description><pubDate>Fri, 02 Jul 2010 10:16:06 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-the-nature-of-managerial-work</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-the-nature-of-managerial-work</guid> <title>Management lessons from The Nature of managerial work</title> <description><![CDATA[&lt;p&gt;Henry Mintzberg's &lt;em&gt;'The Nature of managerial work' &lt;/em&gt;is a classic book on management whoich is required reading in MBA programs everywhere. So, what is]]></description><pubDate>Fri, 02 Jul 2010 10:13:06 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-the-substance-of-style-how-the-rise-of-aesthetic-value-is-remaking-commerce-culture-and-consciousness</link><guid isPermaLink="true">http://bighow.com/news/insights-from-the-substance-of-style-how-the-rise-of-aesthetic-value-is-remaking-commerce-culture-and-consciousness</guid> <title>Insights from The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness</title> <description><![CDATA[&lt;p&gt;Virginia Postrel ha written one of the pionnering works on the changing consumer behavior in this technology age.&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Aesthetics is someth]]></description><pubDate>Fri, 02 Jul 2010 10:10:13 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lesons-from-the-marketing-playbook</link><guid isPermaLink="true">http://bighow.com/news/marketing-lesons-from-the-marketing-playbook</guid> <title>Marketing lesons from The Marketing Playbook</title> <description><![CDATA[&lt;p&gt;The Marketing Playbook was written by Richard Tong  John Zagula, where they distilled lessons from their years at Microsft and how they helped Microsoft]]></description><pubDate>Fri, 02 Jul 2010 10:05:27 -0500</pubDate></item><item><link>http://bighow.com/news/design-lessons-from-design-of-everyday-things</link><guid isPermaLink="true">http://bighow.com/news/design-lessons-from-design-of-everyday-things</guid> <title>Design lessons from Design of Everyday Things</title> <description><![CDATA[&lt;p&gt;Donald A. Norman wrote the seminal book on design, &lt;em&gt;Design of Everyday Things&lt;/em&gt;. In this book, the author has covered all common uses - Tech gadgets, h]]></description><pubDate>Fri, 02 Jul 2010 10:03:15 -0500</pubDate></item><item><link>http://bighow.com/news/summary-the-22-immutable-laws-of-branding</link><guid isPermaLink="true">http://bighow.com/news/summary-the-22-immutable-laws-of-branding</guid> <title>Summary: The 22 Immutable Laws of Branding</title> <description><![CDATA[&lt;p&gt;Laura and Al Ries wrote &lt;em&gt;The 22 Immutable Laws of Branding &lt;/em&gt;in 2002. Highlights:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;1. The Law of Expansion: &lt;/strong&gt;The power of]]></description><pubDate>Fri, 02 Jul 2010 10:00:45 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-the-8020-principlethe-secret-to-success-by-achieving-more-with-less</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-the-8020-principlethe-secret-to-success-by-achieving-more-with-less</guid> <title>Self improvement lessons from the 80/20 Principle - The Secret to Success by Achieving More with Less</title> <description><![CDATA[&lt;p&gt;Richard Koch is the author of this book, which is based on the famous Pareto principle of Vilfredo Pareto, an Italian economist - &lt;em&gt;focusing on 20% most im]]></description><pubDate>Fri, 02 Jul 2010 09:57:22 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-the-8020-individual</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-the-8020-individual</guid> <title>Self improvement lessons from The 80 - 20 Individual</title> <description><![CDATA[&lt;p&gt;Richard Koch's 80 - 20 Individual is the second of his &lt;em&gt;80/20 trilogy&lt;/em&gt;, where the author shows how to apply the 80/20 principle for pers]]></description><pubDate>Fri, 02 Jul 2010 09:54:58 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-first-break-all-the-rules</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-first-break-all-the-rules</guid> <title>Management lessons from First Break all the rules</title> <description><![CDATA[&lt;p&gt;Marcus Buckingham and Curt Coffman wrote &lt;em&gt;'First Break all the rules'.&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;
Highlights from the book:&lt;br /&gt;
&lt;strong&gt;&lt;br /&gt;
What Great Man]]></description><pubDate>Fri, 02 Jul 2010 09:52:54 -0500</pubDate></item><item><link>http://bighow.com/news/management-lesson-from-parkinsons-law</link><guid isPermaLink="true">http://bighow.com/news/management-lesson-from-parkinsons-law</guid> <title>Management lesson from Parkinson's Law</title> <description><![CDATA[&lt;p&gt;Cyril Northcote Parkinson first coined &lt;em&gt;Parkinson's Law &lt;/em&gt;in The Economist in 1955. Later he put it in his book &lt;em&gt;Parkinson's Law: The Pursuit of Pro]]></description><pubDate>Fri, 02 Jul 2010 09:49:29 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-the-dilbert-principle</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-the-dilbert-principle</guid> <title>Management lessons from The Dilbert Principle</title> <description><![CDATA[&lt;p&gt;The Dilbert Principle owes its formulation to  the popular Dilbert cartoons by Scott Adams and it came into prominence in the 1990s. Scott Adams also wrote a]]></description><pubDate>Fri, 02 Jul 2010 09:47:38 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-the-peter-principle</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-the-peter-principle</guid> <title>Management lessons from the Peter Principle</title> <description><![CDATA[&lt;p&gt;Dr. Laurence J. Peter and Raymond Hull wrote the always funny &lt;em&gt;The Peter Principle&lt;/em&gt; in 1969 book, where they postulated that &lt;em&gt;In a Hierarchy ]]></description><pubDate>Fri, 02 Jul 2010 09:45:33 -0500</pubDate></item><item><link>http://bighow.com/news/strategy-lessons-from-the-art-of-war</link><guid isPermaLink="true">http://bighow.com/news/strategy-lessons-from-the-art-of-war</guid> <title>Strategy lessons from The Art of War</title> <description><![CDATA[&lt;p&gt;Having 13 chapters in total, each of which is devoted to one aspect of warfare, &lt;em&gt;The Art of War&lt;/em&gt; is an all-time classic Chinese military treatise writ]]></description><pubDate>Fri, 02 Jul 2010 09:43:09 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-the-goal-a-process-of-ongoing-improvement</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-the-goal-a-process-of-ongoing-improvement</guid> <title>Management lessons from The Goal: A Process of Ongoing Improvement</title> <description><![CDATA[&lt;p&gt;Eliyahu M. Goldratt and Jeff Cox wrote &lt;em&gt;The Goal,&lt;/em&gt; where they gave used real life situations to write a business fiction, and in the process making us]]></description><pubDate>Fri, 02 Jul 2010 09:39:14 -0500</pubDate></item><item><link>http://bighow.com/news/future-proofing-lessons-from-the-art-of-the-long-view-planning-for-the-future-in-an-uncertain-world</link><guid isPermaLink="true">http://bighow.com/news/future-proofing-lessons-from-the-art-of-the-long-view-planning-for-the-future-in-an-uncertain-world</guid> <title>Future proofing lessons from The Art of the Long View: Planning for the Future in an Uncertain World</title> <description><![CDATA[&lt;p&gt;Peter Schwartz wrote &lt;em&gt;The Art of the Long View &lt;/em&gt;where he shows how scenarios from the oil industry can be applied to other areas of life. Schwartz tec]]></description><pubDate>Fri, 02 Jul 2010 09:37:37 -0500</pubDate></item><item><link>http://bighow.com/news/the-writing-wisdom-of-william-zinsser</link><guid isPermaLink="true">http://bighow.com/news/the-writing-wisdom-of-william-zinsser</guid> <title>The Writing Wisdom of William Zinsser</title> <description><![CDATA[&lt;p&gt;William Zinsser wrote the all-time popular book, On Writing Well. Here are some choice quotes from the book:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;On the writing process: &lt;]]></description><pubDate>Fri, 02 Jul 2010 09:35:37 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-you-are-not-a-gadget</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-you-are-not-a-gadget</guid> <title>Lessons from You Are Not a Gadget</title> <description><![CDATA[&lt;p&gt;Like Nicholas Carr, Jaron Lanier takes a sceptical look at the 'negative' effects of usage of technology in our daily life. In short, Lanier, a virtual-reali]]></description><pubDate>Fri, 02 Jul 2010 09:32:10 -0500</pubDate></item><item><link>http://bighow.com/news/insights-from-is-google-making-us-stupid</link><guid isPermaLink="true">http://bighow.com/news/insights-from-is-google-making-us-stupid</guid> <title>Insights from Is Google Making Us Stupid?</title> <description><![CDATA[&lt;p&gt;Nicholas Carr, who wrote  Is Google Making Us Stupid? is well known for asking the questions that no one is about the effets of computers, internet et all on]]></description><pubDate>Fri, 02 Jul 2010 09:29:41 -0500</pubDate></item><item><link>http://bighow.com/news/social-media-lessons-from-the-whuffie-factor</link><guid isPermaLink="true">http://bighow.com/news/social-media-lessons-from-the-whuffie-factor</guid> <title>Social Media Lessons from The Whuffie Factor</title> <description><![CDATA[&lt;p&gt;Tara Hunt wrote The Whuffie Factor. The concept of Whuffie was first put forth by Cory Doctorow in his book &lt;em&gt;Down and Out in the Magic Kingdom&lt;/em&gt;. In sh]]></description><pubDate>Fri, 02 Jul 2010 09:27:19 -0500</pubDate></item><item><link>http://bighow.com/news/social-media-lessons-from-groundswell</link><guid isPermaLink="true">http://bighow.com/news/social-media-lessons-from-groundswell</guid> <title>Social Media Lessons from Groundswell</title> <description><![CDATA[&lt;p&gt;Groundswell was written by Charlene Li and Josh Bernoff of Forrester and has become one of the most influential book about usining social media for business ]]></description><pubDate>Fri, 02 Jul 2010 09:24:19 -0500</pubDate></item><item><link>http://bighow.com/news/new-media-lessons-from-the-cluetrain-manifesto</link><guid isPermaLink="true">http://bighow.com/news/new-media-lessons-from-the-cluetrain-manifesto</guid> <title>New Media Lessons from the Cluetrain Manifesto</title> <description><![CDATA[&lt;p&gt;Written by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger in 1999, the&lt;strong&gt; Cluetrain Manifesto&lt;/strong&gt; is perhaps the Internet's most ]]></description><pubDate>Fri, 25 Jun 2010 13:46:23 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-12-bad-habits</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-12-bad-habits</guid> <title>Lessons from 12 bad habits</title> <description><![CDATA[&lt;p&gt;The 12 Bad Habits is written by James Waldroop and Tomothy Butler. Think of it as a companion piece to &lt;em&gt;The seven habits of effective people.&lt;]]></description><pubDate>Thu, 24 Jun 2010 08:26:36 -0500</pubDate></item><item><link>http://bighow.com/news/three-lessons-from-the-black-swanthe-impact-of-the-highly-improbable</link><guid isPermaLink="true">http://bighow.com/news/three-lessons-from-the-black-swanthe-impact-of-the-highly-improbable</guid> <title>Three Lessons from The Black Swan - The Impact of the Highly Improbable</title> <description><![CDATA[&lt;p&gt;Nassim Nicholas Taleb wrote this book about randomness and uncertainty, which Taleb says are a single idea. The basic idea in the Black Swan is not to attemp]]></description><pubDate>Thu, 24 Jun 2010 08:24:05 -0500</pubDate></item><item><link>http://bighow.com/news/the-important-lesson-from-fooled-by-randomness</link><guid isPermaLink="true">http://bighow.com/news/the-important-lesson-from-fooled-by-randomness</guid> <title>The Important Lesson from Fooled by Randomness</title> <description><![CDATA[&lt;p&gt;Nassim Nicholas Taleb, of the Black Swan fame wrote &lt;em&gt;Fooled by Randomness: The Hidden Role of Chance&lt;/em&gt; &lt;em&gt;in Life and in the Markets. &lt;/em&gt;This book&lt;e]]></description><pubDate>Thu, 24 Jun 2010 08:22:23 -0500</pubDate></item><item><link>http://bighow.com/news/12-management-lessons-from-rework</link><guid isPermaLink="true">http://bighow.com/news/12-management-lessons-from-rework</guid> <title>12 Management Lessons from Rework</title> <description><![CDATA[&lt;p&gt;Rework is the second successful book by the guys at 37 signals. Earlier, &lt;a href=&quot;http://bighow.com/news/58-lessons-on-web-development-from-getting-real&quot;&gt;Get]]></description><pubDate>Thu, 24 Jun 2010 08:19:51 -0500</pubDate></item><item><link>http://bighow.com/news/58-lessons-on-web-development-from-getting-real</link><guid isPermaLink="true">http://bighow.com/news/58-lessons-on-web-development-from-getting-real</guid> <title>58 Lessons on Web Development from Getting Real</title> <description><![CDATA[&lt;p&gt;37Signals have made a name for themselvs with their minimalistic, no-nonsense appraoch to web application development and business in general. They have dist]]></description><pubDate>Thu, 24 Jun 2010 08:17:07 -0500</pubDate></item><item><link>http://bighow.com/news/timeless-productivity-lessons-from-the-power-of-less</link><guid isPermaLink="true">http://bighow.com/news/timeless-productivity-lessons-from-the-power-of-less</guid> <title>Timeless Productivity lessons from The Power of Less</title> <description><![CDATA[&lt;p&gt;Leo Babauta wrote The Power of Less. He is also a successful blogger and he sort of embodies the dictum &lt;em&gt;Actions speak louder than words&lt;/em&gt;.]]></description><pubDate>Thu, 24 Jun 2010 08:12:51 -0500</pubDate></item><item><link>http://bighow.com/news/success-lessons-from-outliersthe-story-of-success</link><guid isPermaLink="true">http://bighow.com/news/success-lessons-from-outliersthe-story-of-success</guid> <title>Success lessons from Outliers - The Story of Success</title> <description><![CDATA[&lt;p&gt;Malcolm Gladwell put forth the famous &lt;strong&gt;10000 hours rule &lt;/strong&gt;in this remarkable book about success and its origins - Is success only about ability]]></description><pubDate>Thu, 24 Jun 2010 08:08:52 -0500</pubDate></item><item><link>http://bighow.com/news/time-management-lessons-from-the-pomodoro-technique</link><guid isPermaLink="true">http://bighow.com/news/time-management-lessons-from-the-pomodoro-technique</guid> <title>Time management lessons from the Pomodoro Technique</title> <description><![CDATA[&lt;p&gt;In Staffan Nteberg's &lt;em&gt;Pomodoro Technique&lt;/em&gt;, he lays out the technique of working in 25-minute chunks. &lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;A summary:&lt;/strong&gt;]]></description><pubDate>Thu, 24 Jun 2010 08:03:50 -0500</pubDate></item><item><link>http://bighow.com/news/100-productivity-lessons-from-the-4hour-work-week</link><guid isPermaLink="true">http://bighow.com/news/100-productivity-lessons-from-the-4hour-work-week</guid> <title>100+ Productivity Lessons from the 4-Hour Work Week</title> <description><![CDATA[&lt;p&gt;Although I am always for the credo of hard work, I have to give Tim his due about his ideas on making life and work smarter. The book takes a refreshing look]]></description><pubDate>Thu, 24 Jun 2010 07:59:15 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-maximum-achievement</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-maximum-achievement</guid> <title>Self Improvement Lessons from Maximum Achievement</title> <description><![CDATA[&lt;p&gt;Brian Tracy, the author of &lt;em&gt;Maximum Achievement,&lt;/em&gt; is a noted self-help expert, having written a number of popular books on the very topic.&lt;br /&gt;
&lt;br ]]></description><pubDate>Thu, 24 Jun 2010 07:58:37 -0500</pubDate></item><item><link>http://bighow.com/news/web-20-lessons-from-here-comes-everybody</link><guid isPermaLink="true">http://bighow.com/news/web-20-lessons-from-here-comes-everybody</guid> <title>Web 2.0 lessons from Here Comes Everybody</title> <description><![CDATA[&lt;p&gt;Clay Shirky is a noted internet guru and has written extensively about the nature of the participatory internet. Here are some lessons from his recent book &lt;]]></description><pubDate>Thu, 24 Jun 2010 07:53:15 -0500</pubDate></item><item><link>http://bighow.com/news/business-lessons-from-reality-check</link><guid isPermaLink="true">http://bighow.com/news/business-lessons-from-reality-check</guid> <title>Business lessons from Reality Check</title> <description><![CDATA[&lt;p&gt;Guy Kawasaki's latest book is&lt;em&gt; Reality Check&lt;/em&gt;, which contains a choice of his popular blog posts on startups and marketing.&lt;br /&gt;
&lt;br /&gt;]]></description><pubDate>Thu, 24 Jun 2010 07:47:40 -0500</pubDate></item><item><link>http://bighow.com/news/career-lessons-from-recessionproof-graduate</link><guid isPermaLink="true">http://bighow.com/news/career-lessons-from-recessionproof-graduate</guid> <title>Career Lessons from Recession-Proof Graduate</title> <description><![CDATA[&lt;p&gt;Recession-Proof Graduate is written by Charlie Hoehn and is an essential read for gradutaes everywhere on becoming employable in this tough new post-subprime]]></description><pubDate>Thu, 24 Jun 2010 07:44:47 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-the-wisdom-of-crowds</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-the-wisdom-of-crowds</guid> <title>Lessons from The Wisdom of Crowds</title> <description><![CDATA[&lt;p&gt;James Surowiecki, a writer at the famous New Yorker magazine,  was the first to highlight how people power can work together on the internet. James showed &lt;e]]></description><pubDate>Tue, 22 Jun 2010 12:38:50 -0500</pubDate></item><item><link>http://bighow.com/news/web-20-lessons-from-crowdsourcing</link><guid isPermaLink="true">http://bighow.com/news/web-20-lessons-from-crowdsourcing</guid> <title>Web 2.0 lessons from CrowdSourcing</title> <description><![CDATA[&lt;p&gt;Jeff Howe, a writer at influential technology magazine Wired has written the essential guide to using people power on the net to create a community and do gr]]></description><pubDate>Tue, 22 Jun 2010 12:34:34 -0500</pubDate></item><item><link>http://bighow.com/news/participation-lessons-from-wikinomics</link><guid isPermaLink="true">http://bighow.com/news/participation-lessons-from-wikinomics</guid> <title>Participation lessons from Wikinomics</title> <description><![CDATA[&lt;p&gt;Don Tapscott and Anthony Williams wrote the definitive book on the principles that made Wikipedia what is today and the lessons as applied to business in gen]]></description><pubDate>Tue, 22 Jun 2010 12:30:00 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-on-making-choices-from-the-paradox-of-choicewhy-more-is-less</link><guid isPermaLink="true">http://bighow.com/news/lessons-on-making-choices-from-the-paradox-of-choicewhy-more-is-less</guid> <title>Lessons on making choices from The Paradox of Choice - Why More is Less</title> <description><![CDATA[&lt;p&gt;Barry Schwartz wrote one of the most influential books on the art, no, science of maing choices. Read this alongwith the guide to &lt;strong&gt;Nudge.&lt;/strong&gt;&lt;br ]]></description><pubDate>Tue, 22 Jun 2010 12:27:06 -0500</pubDate></item><item><link>http://bighow.com/news/more-investing-lessons-from-the-investors-manifesto</link><guid isPermaLink="true">http://bighow.com/news/more-investing-lessons-from-the-investors-manifesto</guid> <title>More Investing lessons from The Investor's Manifesto</title> <description><![CDATA[&lt;p&gt;William J. Bernstein wrote the Investor's Manifesto and over time it it has become one of the classic books on maing money from money.&lt;br /&gt;
&lt;br /&gt;
&lt;strong]]></description><pubDate>Tue, 22 Jun 2010 12:22:04 -0500</pubDate></item><item><link>http://bighow.com/news/investing-lessons-from-the-smartest-investment-book-youll-ever-read</link><guid isPermaLink="true">http://bighow.com/news/investing-lessons-from-the-smartest-investment-book-youll-ever-read</guid> <title>Investing lessons from The Smartest Investment Book You'll Ever Read</title> <description><![CDATA[&lt;p&gt;Like the &lt;strong&gt;Investor's manifesto&lt;/strong&gt;, this book from Daniel R. Solin is a classic on making reasoned and well-informed investing choices.&lt;br /&gt;
&lt;b]]></description><pubDate>Tue, 22 Jun 2010 12:18:32 -0500</pubDate></item><item><link>http://bighow.com/news/money-lessons-form-secrets-of-the-millionaire-mind</link><guid isPermaLink="true">http://bighow.com/news/money-lessons-form-secrets-of-the-millionaire-mind</guid> <title>Money lessons form Secrets of the Millionaire Mind</title> <description><![CDATA[&lt;p&gt;This is a classic personal finance guide, whicch everyone must read. As F. Scott Fitzerald said, &lt;em&gt;The rich are not like us.&lt;/em&gt;&lt;br /&gt;
&lt;br /&gt;]]></description><pubDate>Tue, 22 Jun 2010 12:15:26 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-the-magic-of-thinking-big</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-the-magic-of-thinking-big</guid> <title>Self improvement lessons from The Magic of Thinking Big</title> <description><![CDATA[&lt;p&gt;This book is sort of a self-help bible for many. A quick guide:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;Belief - the I'm positive I can attitude &lt;/strong&gt;- genera]]></description><pubDate>Tue, 22 Jun 2010 12:12:58 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-the-art-of-project-management</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-the-art-of-project-management</guid> <title>Lessons from The Art of Project Management</title> <description><![CDATA[&lt;p&gt;Scott Berkun has forged a name for himself as a speaker, blogger and master on various productity topics. &lt;em&gt;The Art of Project Management &lt;/em&gt;has become t]]></description><pubDate>Tue, 22 Jun 2010 12:01:46 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lessons-from-the-profit-zone-by-adrian-slywotzky</link><guid isPermaLink="true">http://bighow.com/news/marketing-lessons-from-the-profit-zone-by-adrian-slywotzky</guid> <title>Marketing lessons from The Profit Zone by Adrian Slywotzky</title> <description><![CDATA[&lt;p&gt;This book is from the author of the famous &lt;em&gt;Art of Profitability&lt;/em&gt; and offers more advice on marketing and making money on your business.]]></description><pubDate>Tue, 22 Jun 2010 11:56:54 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-management-of-the-absurd-by-richard-farson</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-management-of-the-absurd-by-richard-farson</guid> <title>Lessons from Management of the Absurd by Richard Farson</title> <description><![CDATA[&lt;p&gt;Counter-intuitive lessons about management. Highly recommended for managers and leaders, but also teachers and parents.&lt;br /&gt;
&lt;br /&gt;
Meet each situation ar]]></description><pubDate>Tue, 22 Jun 2010 11:52:23 -0500</pubDate></item><item><link>http://bighow.com/news/self-improvement-lessons-from-what-got-you-here-wont-get-you-there-by-marshall-goldsmith</link><guid isPermaLink="true">http://bighow.com/news/self-improvement-lessons-from-what-got-you-here-wont-get-you-there-by-marshall-goldsmith</guid> <title>Self improvement lessons from What Got You Here Won't Get You There by Marshall Goldsmith</title> <description><![CDATA[&lt;p&gt;Highlights from Marshall Goldsmith's interesting read, which is full of&lt;em&gt; 'off the nomal path' &lt;/em&gt;bits of wisdom:&lt;br /&gt;
&lt;br /&gt;
&lt;strong&gt;The 20 Habits th]]></description><pubDate>Tue, 22 Jun 2010 11:48:21 -0500</pubDate></item><item><link>http://bighow.com/news/career-lessons-from-linchpin-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/career-lessons-from-linchpin-by-seth-godin</guid> <title>Career lessons from Linchpin by Seth Godin</title> <description><![CDATA[&lt;p&gt;Seth Godin uses ideas from  economics history, neuroscience, paleoanthropology and industrial/business history to convince modern-day employees (especially p]]></description><pubDate>Tue, 22 Jun 2010 09:06:43 -0500</pubDate></item><item><link>http://bighow.com/news/web-designing-lessons-from-don8217t-make-me-think-by-steve-krug</link><guid isPermaLink="true">http://bighow.com/news/web-designing-lessons-from-don8217t-make-me-think-by-steve-krug</guid> <title>Web designing lessons from Dont Make Me Think by Steve Krug</title> <description><![CDATA[&lt;p&gt;Don't Make Me Think is a useful book about human computer interaction and web usability. A quick look at key lessons from the book:&lt;br /&gt;
&lt;br /&gt;
[From the ]]></description><pubDate>Tue, 22 Jun 2010 06:18:23 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-blue-ocean-strategy</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-blue-ocean-strategy</guid> <title>Management lessons from Blue Ocean Strategy</title> <description><![CDATA[&lt;p&gt;A notable recent on business strategy tips and trivks is Blue Ocean Strategy by W. Chan Kim and Rene Mauborgne of The Blue Ocean Strategy Institute a]]></description><pubDate>Tue, 22 Jun 2010 06:10:23 -0500</pubDate></item><item><link>http://bighow.com/news/productivity-lessons-from-eat-that-frog-21-ways-to-stop-procrastination-and-get-more-done-in-less-time</link><guid isPermaLink="true">http://bighow.com/news/productivity-lessons-from-eat-that-frog-21-ways-to-stop-procrastination-and-get-more-done-in-less-time</guid> <title>Productivity lessons from Eat that Frog: 21 Ways to stop Procrastination and get More Done in Less Time</title> <description><![CDATA[&lt;p&gt;Eat that Frog is one those fashionable productivity book that everyone lkeeps talking about. There  are lots of productivity acronyms, quotes and aphorisms i]]></description><pubDate>Tue, 22 Jun 2010 06:04:21 -0500</pubDate></item><item><link>http://bighow.com/news/management-lessons-from-what-would-google-do</link><guid isPermaLink="true">http://bighow.com/news/management-lessons-from-what-would-google-do</guid> <title>Management lessons from What Would Google Do?</title> <description><![CDATA[&lt;p&gt;Noted blogger and an experienced hand in the media business Jeff Jarvis wrote What Would Google Do?, focusing on business and management lessons from the suc]]></description><pubDate>Tue, 22 Jun 2010 05:55:07 -0500</pubDate></item><item><link>http://bighow.com/news/decison-making-lessons-from-nudge</link><guid isPermaLink="true">http://bighow.com/news/decison-making-lessons-from-nudge</guid> <title>Decison making lessons from Nudge</title> <description><![CDATA[&lt;p&gt;Written by Richard H. Thaler  Cass R. Sunstein, who are economists (Cass Sunstein heads the White House Office of Information and Regulatory Affairs), N]]></description><pubDate>Tue, 22 Jun 2010 05:51:52 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-how-we-decide-by-jonah-lehrer</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-how-we-decide-by-jonah-lehrer</guid> <title>Lessons from 'How We Decide' by Jonah Lehrer</title> <description><![CDATA[&lt;p&gt;'How We Decide' is on the lines of social behavior books like Malcolm Gladwell's 'Blink' and also about the relationship between reason and intuition. Unlike]]></description><pubDate>Tue, 22 Jun 2010 05:47:55 -0500</pubDate></item><item><link>http://bighow.com/news/12-life-lessons-from-whatever-you-think-think-the-opposite-by-paul-arden</link><guid isPermaLink="true">http://bighow.com/news/12-life-lessons-from-whatever-you-think-think-the-opposite-by-paul-arden</guid> <title>12 Life Lessons from 'Whatever You Think Think the Opposite' by Paul Arden</title> <description><![CDATA[&lt;p&gt;'Whatever You Think Think the Opposite' is full of refreshing, often irreverent but true insights about career and self management. Paul Arden  wrote some no]]></description><pubDate>Tue, 22 Jun 2010 05:46:09 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-the-long-tail-by-chris-anderson</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-the-long-tail-by-chris-anderson</guid> <title>Lessons from The Long tail by Chris Anderson</title> <description><![CDATA[&lt;p&gt;The Long Tail is another all-time popular book by Chris Anderson of Wired magazine who writes about the possibility of markets for everything, hiwever small ]]></description><pubDate>Tue, 22 Jun 2010 05:41:35 -0500</pubDate></item><item><link>http://bighow.com/news/management-lesons-from-good-to-great-by-jim-collins</link><guid isPermaLink="true">http://bighow.com/news/management-lesons-from-good-to-great-by-jim-collins</guid> <title>Management lesons from Good To Great by Jim Collins</title> <description><![CDATA[&lt;p&gt;&lt;em&gt;In Good To Great - Why Some Companies Make the Leap and Others Dont,&lt;/em&gt; author Jim Collins and his team explore what goes into a company]]></description><pubDate>Tue, 22 Jun 2010 05:32:36 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-simplicity-by-edward-de-bono</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-simplicity-by-edward-de-bono</guid> <title>Lessons from Simplicity by Edward De Bono</title> <description><![CDATA[&lt;p&gt;Edward De Bono , famous for his concepts of lateral thinking and six thinking hats, is also the author of Simplicity, an important about the importance and p]]></description><pubDate>Tue, 22 Jun 2010 05:15:41 -0500</pubDate></item><item><link>http://bighow.com/news/25-new-media-lessons-from-futuretainment-by-mike-walsh</link><guid isPermaLink="true">http://bighow.com/news/25-new-media-lessons-from-futuretainment-by-mike-walsh</guid> <title>25 New Media Lessons from Futuretainment by Mike Walsh</title> <description><![CDATA[&lt;p&gt;Futuretainment, written by Mike Walsh   is an important about the changing media landscape. Here are the main points from this insight-filled bok:&lt;br /&gt;
&lt;br]]></description><pubDate>Tue, 22 Jun 2010 05:08:25 -0500</pubDate></item><item><link>http://bighow.com/news/13-life-lessons-from-crush-it-by-gary-vaynerchuk</link><guid isPermaLink="true">http://bighow.com/news/13-life-lessons-from-crush-it-by-gary-vaynerchuk</guid> <title>13 Life Lessons from Crush It by Gary Vaynerchuk</title> <description><![CDATA[&lt;p&gt;Gary Vaynerchuk became famous for using socila media fully to build his brand of wine selling. Most importantly, he showed us it was important for us to be g]]></description><pubDate>Tue, 22 Jun 2010 05:02:45 -0500</pubDate></item><item><link>http://bighow.com/news/life-lessons-from-the-monk-who-sold-his-ferrari-by-robin-sharma</link><guid isPermaLink="true">http://bighow.com/news/life-lessons-from-the-monk-who-sold-his-ferrari-by-robin-sharma</guid> <title>Life Lessons from The Monk Who Sold His Ferrari by Robin Sharma</title> <description><![CDATA[&lt;p&gt;In The Monk Who Sold His Ferrari, Robin Sharma tells a fable about a famous criminal lawyer who changes into a spiritual sage. Through his story, Sharma illu]]></description><pubDate>Tue, 22 Jun 2010 04:59:57 -0500</pubDate></item><item><link>http://bighow.com/news/economics-lessons-from-freakonomics-by-steven-d-levitt</link><guid isPermaLink="true">http://bighow.com/news/economics-lessons-from-freakonomics-by-steven-d-levitt</guid> <title>Economics Lessons from Freakonomics by Steven D. Levitt</title> <description><![CDATA[&lt;p&gt;Freakonomics is another all-time popular book about the intersection of economics and social behavior. &lt;br /&gt;
&lt;br /&gt;
[From the &lt;a href=&quot;http://bighow.com/t]]></description><pubDate>Tue, 22 Jun 2010 04:57:37 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-about-the-changing-world-from-the-world-is-flat</link><guid isPermaLink="true">http://bighow.com/news/lessons-about-the-changing-world-from-the-world-is-flat</guid> <title>Lessons about the changing world from The World is Flat</title> <description><![CDATA[&lt;p&gt;The World is Flat is an all-time polular book about the modern changing world by Thomas Friedman if the New York Times. Here are some of the most important t]]></description><pubDate>Tue, 22 Jun 2010 04:51:35 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-about-sticky-communications-from-made-to-stick-by-chip-heathdan-heath</link><guid isPermaLink="true">http://bighow.com/news/lessons-about-sticky-communications-from-made-to-stick-by-chip-heathdan-heath</guid> <title>Lessons about sticky communications from Made To Stick by Chip Heath &amp; Dan Heath</title> <description><![CDATA[&lt;p&gt;In short, this useful book is about six qualities that make ideas stick.. The authors have encapsulated this into the acronym: &lt;strong&gt;Simple Unexpected Conc]]></description><pubDate>Tue, 22 Jun 2010 04:46:21 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-about-bringing-change-from-switch8221-by-chip-heathdan-heath</link><guid isPermaLink="true">http://bighow.com/news/lessons-about-bringing-change-from-switch8221-by-chip-heathdan-heath</guid> <title>Lessons about bringing change from &quot;Switch by Chip Heath &amp; Dan Heath</title> <description><![CDATA[&lt;p&gt;We all know this fact by now - Our brain is made of two systems: the rationale and the emotional. When these two systems are in alignment, change happens qui]]></description><pubDate>Tue, 22 Jun 2010 04:42:31 -0500</pubDate></item><item><link>http://bighow.com/news/lessons-from-all-marketers-are-liars-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/lessons-from-all-marketers-are-liars-by-seth-godin</guid> <title>Lessons from All Marketers Are Liars by Seth Godin</title> <description><![CDATA[&lt;p&gt;Seth talks about marketing has changed. It is no longer just about buying 60 seconds of airtime. Earlier, marketers sold commodities that people needed by pr]]></description><pubDate>Mon, 21 Jun 2010 14:46:16 -0500</pubDate></item><item><link>http://bighow.com/news/business-lessons-from-small-is-the-new-big-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/business-lessons-from-small-is-the-new-big-by-seth-godin</guid> <title>Business lessons from Small is the New Big by Seth Godin</title> <description><![CDATA[&lt;p&gt;Small is the new big contains a choice of pithy but incisive blog post from Seth Godin's blog. &lt;br /&gt;
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[From the &lt;a href=&quot;http://bighow.com/tags/grea]]></description><pubDate>Mon, 21 Jun 2010 14:45:37 -0500</pubDate></item><item><link>http://bighow.com/news/community-building-lessons-from-tribes-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/community-building-lessons-from-tribes-by-seth-godin</guid> <title>Community Building lessons from Tribes by Seth Godin</title> <description><![CDATA[&lt;p&gt;Tribes is a timely book in this age of social media, niche online communities and personal branding. Tribes explores what it takes to organize and mobilize g]]></description><pubDate>Mon, 21 Jun 2010 14:44:47 -0500</pubDate></item><item><link>http://bighow.com/news/business-lessons-from-meatball-sundae-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/business-lessons-from-meatball-sundae-by-seth-godin</guid> <title>Business Lessons from Meatball Sundae by Seth Godin</title> <description><![CDATA[&lt;p&gt;In this useful book, Seth Godin suggests that instead of asking how to use the new internet tools to support your existing business, ask how you can change y]]></description><pubDate>Mon, 21 Jun 2010 14:43:57 -0500</pubDate></item><item><link>http://bighow.com/news/business-lessons-from-free-prize-inside-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/business-lessons-from-free-prize-inside-by-seth-godin</guid> <title>Business Lessons from Free Prize Inside by Seth Godin</title> <description><![CDATA[&lt;p&gt;This quick guide is from the &lt;a href=&quot;http://bighow.com/tags/greatbooks&quot;&gt;Great Books&lt;/a&gt; Series. Also  see &lt;a href=&quot;http://thesuccessmanual.bighow.com&quot;&gt;The S]]></description><pubDate>Mon, 21 Jun 2010 14:43:03 -0500</pubDate></item><item><link>http://bighow.com/news/marketing-lessons-from-permission-marketingturning-strangers-into-friends-and-friends-into-customers-by-seth-godin</link><guid isPermaLink="true">http://bighow.com/news/marketing-lessons-from-permission-marketingturning-strangers-into-friends-and-friends-into-customers-by-seth-godin</guid> <title>Marketing Lessons from Permission Marketing </title> <description><![CDATA[&lt;p&gt;Seth Godin says that we are continually bombarded with ads and solicitations that compete for our limited time and attention span. As time is our most precio]]></description><pubDate>Mon, 21 Jun 2010 14:42:19 -0500</pubDate></item><item><link>http://bighow.com/news/14-management-lessons-from-the-toyota-way</link><guid isPermaLink="true">http://bighow.com/news/14-management-lessons-from-the-toyota-way</guid> <title>14 Management Lessons from The Toyota Way</title> <description><![CDATA[&lt;p&gt;Toyota Moturs made a dominating position in the Global automotive industry by fine-tuning some remarkable management and production methods, which have been ]]></description><pubDate>Mon, 21 Jun 2010 14:41:18 -0500</pubDate></item></channel></rss>