What is Twitter?
A free social networking and micro-blogging
service where people post text-based messages of up to 140 characters in
What can I do with Twitter?
Send updates, ask question, share links, find people, arrange stuff, read
interesting things...do more.
The first Twitter status update
ever sent on March 21st, 2006 by Twitter co-founder Jack Dorsey.
How does Twitter work?
1. You create an account with twitter and start posting updates in 140
characters or less.
2. You find other people whose updates you want to follow.
3. You let other people know about your twitter account so that they can
start following your updates
4. You build you network, watch as the conversations and updates start
flowing, and jump in with your own contributions, ideas, reflections and
How can Twitter Help My Business?
Dell used their Twitter account to send sales alerts to users and has
claimed to generate over $1 million in revenue since 2008.
How can Twitter help my work?
As a professional, you can use Twitter to
- Network and share information with other people in your industry;
- Gain recognition among your peers for innovative ideas and insights;
- Attract potential readers for your blog or website;
- Research competitors;
- Create awareness;
- Build your brand.
- Search Twitter posts (aka "tweets") to see what people are saying about
your business or topics you are interested in.
Your Timeline - shows tweets by all the people you follow. Also
includes responses that people have directed @ you, including people you may
Public Timeline - shows tweets from everywhere.
Normal Tweet (Update) - Post your 140 character message.
Use @ + user name to send a reply or comment on others posts - it
will show up in the users' timeline whether or not they follow you. The
format is: @[Twitter member name] [your response]
Use RT + user name to share another user's post with your followers
[aka Rweeting]. The format is 'RT @[Twitter member name] [text from original
tweet] [URL if any] - [your comment]'.
Use Direct Messages (dm) to specific users that are private from
everyone else. The format is "d [Twitter member name] [your response]".
Favorite - bookmark tweets you like and view later.
How Do I Start On Twitter?
1. Create your Twitter account: Claim your real name, brandname,
company's name before others do
2. Complete your one-line Twitter bio (profile): Click on
'Account/Settings'. In 1 line, establish who you are, what you're into, and
why you matter.
Tips for valuable profiles: a) add your
Twitter profile link to your outgoing email and blog posts/comments, b)
cross-link your Twitter profile to your business site, and vice versa.
3. Add your photo to your profile: Your actual photo is more credible
than any cartoon avatar.
4. Customize your profile background: This is optional. Your profile
page can easily reflect you and your brand.
5. Start tweeting.
6. Do not start following people immediately: Use search.twitter.com for
people and updates related to your interests and only then make up your
mind. When you find someone of interest, click the 'Follow' button on their
profile to add them to your followers list and start receiving their status
What Should I Tweet About?
The Golden Twitter Rule: Think before you tweet.
Don't answer, "What are you doing?" Answer,
"What am I thinking?"
- Mathew Ingram @mathewi
"What do I want to know?"
- Steve Buttry @stevebuttry
Try not to answer the standard Twitter questions, "What are you doing?"
1. Try instead to answer this: "What is the
most interesting article, related to your business or profession, that you
2. Effective Twitterers including @jayrosen_nyu pick on a hot theme in their
industry (news industry) and then look for and then post an interesting
summary of interesting articles or Tweets.
3. Pay attention to what the people you are following are talking about. Jump
into the conversation if you have something to say. When someone asks a
question, and you have an answer, be sure to respond.
4. Retweet interesting items posted by other Twitterers.
Who Should I Follow?
Whoever looks interesting.
What should I do with my followers?
1. Bring real value to your followers.
2. Follow the people who follow you.
3. Verify users before following - avoid spammers and bots.
4. Welcome new followers with a personal, private response.
5. Interact with your followers - talk to them about issues - create a real
6. Don't be pompous
Maiers' 70-20-10 Twitter Engagement Formula
- 70% of your tweets should share resources- sharing other people's voices,
opinions, quotes, blog posts, articles, content and resources
- 20% of your tweets should engage in conversations with others,
responding, connecting, collaborating and connecting with others.
- 10% of your tweets can be chirping, chitchat as Angela calls it, on
trivial details or self-promotion.
What to retweet Wondering what to retweet?
According to Dan Zarrella (@danzarrella, four types of posts that are
1. How-tos and instructional stories or videos
2. News, especially breaking news
3. Warnings (like a scam or virus that is circulating)
4. Freebies and contests Those are all pretty easy to ﬁgure out.
Besides, you will find many funny and witty one-liners on Twitter.
How to tag topics
If you know social bookmarking and Del.icio.us
you will the value of tagging in arranging information. To organize the
constant stream of information, you can use Hashtags.oeg to assign tags and
track latest updates on Twitter
Twitter spam comes in two primary forms: random @messages and random
If you receive an @message from somebody you
do not know offering a link to a site that "will make you feel better" or a
direct message suggesting that your ultimate happiness is just a click away,
you have been spammed.
Follow Twitter's spam account, http://twitter.com/spam. After they have
followed you back (which happens right away), DM them the name of any spammy
accounts you 137 encounter.
You can also send email to email@example.com with details of the spam
tweet you received. Block the spammer. Just head over to the spammer's
account page and look on the right side for the Block link.
When you block an account, it can no longer send
you messages or see yours. In addition, Twitter keeps an eye on blocked
accounts to see if theyare spam.
Unfollow the spammer. If you are following
the account, now is a good time to unfollow it.
Go to the spammer's account page, and in the
upper-left corner, under the picture, click Following. That opens a box
where you can click Remove to unfollow.
Do not spam anyone
Do not auto-DM
Auto-DMs are generic direct messages some people send when you follow them
are impersonal, disruptive and almost never spark a good conversation.
To unfollow somebody, head to her account page. Under her picture, click the
bar that says "Following", and then in the box that opens, click Remove.
When via is better than RT
Think before you retweet, and write a note that tells the world what this
link means to you. Then use via to tell the world who showed you the link in
the ﬁrst place.
(Via is also great for giving credit when you got a link from a source who
is not on Twitter.)
How to get great followers
A small number of great followers is much more valuable than a herd of
uninterested people. Drawing smart followers involves three key pieces:
1. Be interesting. The best way to become popular on Twitter is to
post messages that other people want to read, retweet and respond to. In the
next couple of chapters, we show how plenty of people are interesting and
witty in 140 characters.
2. Be conversational. Engage with people, whether they are already
following you or not. People like it. Plus, when prospective followers hit
your Twitter account page, they will see you are a friendly, thoughtful person.
3. Follow relevant people. If you follow somebody, there is a good
chance she'll follow you back.
How to Pick Up Followers on Twitter
Follow the "smores (social media whores*)".
Send @ messages to the smores.
Create an effective avatar.
Follow everyone who follows you.
Always be linking.
Establish yourself as a subject expert.
Incorporate pictures and other media.
Use the right tools.
Repeat your tweets.
Ask people to follow.
Where to promote your Twitter account
1. Email signature
2. Personal/corporate website
3. Blog homepage + posts
4. Email newsletter
6. Business Card
7. Article writing / guest blog posting
8. Networking on Twitter: By using the "@" symbol and either retweeting or
communicating with other people.
9. Promotional products: E.g. Twitter account URL on T-shirts
The Art of Writing Great Twitter Headlines
Brian Clark of Copyblogger fame
writes that a quick review of The 100 Greatest Advertisements by
Julian Lewis Watkins shows that 95% of the most effective headlines from
the early years of magazine advertising were eight words or less.
Brian's advice: To make sure your headlines always offer a compelling reward
is to use the 4-U approach. Your headlines must:
1. Be USEFUL to the reader,
2. Provide him with a sense of URGENCY,
3. Convey the idea that the main benefit is somehow UNIQUE; and
4. Do all of the above in an ULTRA-SPECIFIC way.
The 80/20 Rule of Headlines
On average, 8 out of 10 people will read a
headline, but only 2 out of 10 will go on to read the content.
Headlines tip: Persuasive / descriptive headlines with adjectives
eg. 10 awesome...
The Twitter Posting Rule: Short headlines, shorter URLS.
Use Profile of a Top Twitterer
Guy Kowasaki, who has more than 36,000 followers, has a tweeting
frequency of almost 36 tweets a day and he distributes them evenly over a
period of time
It can be easier to get on the radar if you wade into an existing
conversation, especially if you say something new, or have a wild opinion,
or add value to what has already been said.
You can seed your post as a reply to a Tweet by
a top Twitterer or the top Twitterer in your industry.
Useful links for getting more out of Twitter
50 Ideas on Using Twitter for Business
How To Grow Your Twitter Following (Even if You Are Not A Marketer)
20 ways to use Twitter from your mobile phone - Simple Help
50 Twitter Tools and Tutorials For Designers and Developers
10 Examples of Creative Twitter Uses
The 13 types of tweet to take notice of
Sixteen Great Twitter Moments
The Twitter Hall of Shame: 50 Tweets That Will Echo in History
Twitter FAIL! The 8 Worst Brands on the World's Hottest Microblog
1. Tuesday is the most popular day for
Twitter activity, accounting for 15.7% and you Tweet from 11am to 3pm
(of course this was expected, who wants to tweet on Monday)
2. Men comprise 45% of Twitter users, while
women represent 55%
3. 1 out of every 350 visits to a Website comes
from Twitter as a source
4. Among Twitter users, the median number of
lifetime tweets per user is one. This translates into over half of
Twitter users tweeting less than once every 74 days
5. The top 10% of prolific Twitter users accounted for over 90% of
tweets. On a typical online social network, the top 10% of users account
for 30% of all production. In this way, Twitter is mostly a
one-way, one-to-many publishing service more than a two-way, peer-to-peer
The Twitter Glossary
Tweets: posts made by twitter users, which must be under 140
Follow: subscribe to a particular users' Twitter posts
Unfollow: unsubscribe from a particular users' Twitter posts
RT: Retweet: tweeting content posted by another user
DM / direct message: send a direct private message to another twitter user
Tweetback: a backlink tweet for a blog article
Favorite: a post on twitter that you mark as favorite to find it quickly
when you need it
Followorthy: a twitter user who is worthy of following
Followspam: The practice of following another twitter account,
usually to prompt a reciprocol follow in order to boost follow count, or to
encourage the followee to explore the profile fo the follower, whereupon
they inevitably see some form of advertising or come-on.
Tweetup: meeting a twitter user/s in the real world
Failwhale: The cartoon graphic of a whale, held up by birds, that
indicates Twitter is experiencing technical difficulties.
Tweeps: slang for friends on twitter
Tweople: slang for people who tweet
Twammer: Twitter + spammer: someone that follows many people and post
updates with links to web sites akin to those found in spam e-mails.
Internet marketers mostly.
Qwitter: a tool used to catch twitter quitters - Use Quitter.com
Reportwitters: reporter style twitterers
Tweetaholic: someone addicted to Twitter, so much so that it may be an
Tweetup: when twitterers meet in person - a Twitter meet up.
TwinkedIn: inviting friends made on Twitter to connect with you on
Twitosphere: community of twitterers.
Twittastic: fantastic, wonderful, superb.
Twitterati: The A-list twitterers.
Twittercal mass: a community that has achieved a critical mass of
Twitterfly: being a social butterfly on Twitter evidenced by extreme
usage of @ signs.
Twittermob: an unruly and ragtag horde of people who descend on an
ill-prepared location after a provocative Twitter message.
Twittermaps: a mashup technology that lets Twitter users find each
other using google maps.
Twitophant / Twitophantic: Twitter version of blog comment spammer.
One who repeatedly tweets the Top 100 in an attempt to gain more
Tweetjacking: Hijacking someone's tweet by switching their link for
your own and retweeting it, piggybacking on their authority to drive traffic
to your own target page. Done by Internet marketing people.
Twitterpacks: Public lists of other people's followers.
250+ Twitter Tools and
Twitter Apps for PC Desktop
Twhirl - Twitter client.
TweetDeck - A full-featured
OutTwit - Integrate Twitter
Twadget Twitter tool for Windows
Twitter Apps for Mac
Twitgit Twitter widget
for Mac users
Spaz - Open source desktop
client for Mac, Windows and Linux
Snitter - A Twitter client for Mac and
Firefox Extensions for Twitter
Twitter apps for PDA/Smartphone
Twitter client for the Palm OS Treo and Palm OS PDA.
TwidRoid - Twitter client for the Android
G1 now with GPS support.
Moblf - Twitter cleint for multiple
platforms and connects to Twitter and Friendfeed
Twobile - Twitter
client for users of Windows Mobile Pocket PCs
PocketTwit - Twitter
client for Windows Mobile
TinyTwitter - For all Java-Enabled
- Twitter Client For BlackBerry -
Jargong - web based apps for mobile
Slandr - Tweet from your mobile browser.
Fring - Post to Twitter + other sites
using your mobile phone
Jitter - Java based Twitter client for mobile phones
Jtwitter - Java based client for
Jabber - Update Twitter via IM
twitxr - Upload photos to Twitter (Native
clients available for iPhone, WinMo, Nokia/Motorolla)
AirMe - Send photos from your iPhone to Twitter
access your twitter feed using your mobile phone.
Email Twitter - Get your Tweets on
any email-enabled mobile phone
Qik - hare videos via your phone
Twitter apps for non-smartphones
JibJib - Tiny Twitter client
for non-smartphones for basic functions h
Twim - Java client that will work on most non-smartphones.
iPhone Apps for Twitter
iTweet - Twitter Site for your
Twitter Application Directories
The 100 Most Popular Twitter applications
Top 250 list of Twitter clones sites
Twitter Fan Wiki
Twitter People Directories
Just Tweet It
Tweetminster who is
tweeting by party, activity, and tags.
Book Trade People on Twitter
Twitter Fan Wiki - Minor Celebrities
The 100 Best Comedy Twitters
The 100 most mentioned brands on
Just Tweet It - A twitter directory
sorted by interest
Product managers on Twitter.
Get Alerts of Actions for the Issues
you care about
Indians on Twitter
Tweetburn - a directory of the top
twitter users on popular topics
Twellow - 6 million Twitter user
WeFollow - a Twitter user directory that
organizes people by hashtags
Just Tweet It - ANother twitter user
85+ of the Best
Twitterers Designers Should Follow
100 Best Science Twitterers
Analyst Twitter Directory
Top 100 Twitter Feeds for Law Students
100 Best Twitter Feeds for College Sports Fanatics
100 Money-Saving Twitter Feeds
100 Excellent, Educational Twitter Feeds
100 Business Execs You Can Learn from on Twitter
Find top Twitter users
Twitrank - a
list of the top 150 Twitterers
Search People on Twitter
Twitter's built in
Limit people searches to specific parts of Twitter's user information (like
name, bio, and location), filter results by follower/following numbers,
location, and other extracted terms -
Search by Twitter name or location, or search a specific username to get a
list of all friends and followers -
Twubble - based on people
you are already following and recommending users that they are following.
Twitterel - based on your
interests discovered via keyword searches of tweets.
Who Should I Follow? -
based on users you are already following.
Mr. Tweet - give and receive
recommendations about Twitter users.
Musicfollowers - Find people
with similar music tastes
Twits Like Me Sugegsts
Twitterers that are like you.
Find people who tweeted in your locality -
TwitterLocal - Desktop app. finds
Twitter users within a fixed radius of a city or zip code.
Twittervision - Real-time geographic
posts to Twitter.
Loaded Web - Local Twitter directory
Geofollow - Geofollow is a twitter
directory you can add yourself to based on location and find other people
- Shows the top twitter users by location
Its on in - Search for events happening on
Happn.in - Shows what people are twittering
about in your city.
Twibez - see where in the world twitter
users are discussing top trends in real-time
Tweetup meetup Groups
Localchirps Neighborhood tweets
and tag cloud
Twinkle - Discover, connect, and
send messages to people nearby - for iPhone only
Tweetie - For iPhone
only - uses the phone's GPS to locate users nearby your position.
Search users directly - Tweet 'WHOIS username'
Using your browser
Twitter advanced search
Tweetscan - Schedule Twitter
searches to be sent to your email.
TweetGrid - Creates a Twitter search
dashboard that updates in real time.
Twendz - Real-time Twitter
search engine coupled with related keywords & word clouds.
OneRiot - Twitter search engine.
Tweetzi - Advanced Twitter search engine.
Xefer Twitter Charts - research
individuals on Twitter.
Twazzup - improves upon Twitter search
Tweefind - Twitter search by user rank
Twingly Search Twitter and other
URL Shorteners for Twitter
Tweetburner - Shortens URLs and
tracks clicks on Twitter & FriendFeed.
Twitclicks - Shortens URLs and
Tweetbucks - Shorten any URL and make
Hashtags.org - Tracks the most popular
Twitter posts that include a #hashtag. You can subscribe to an individual
hashtag using RSS.
twopopular - Track hashtags and keywors
in real time or by time intervals.
Tinker - Aggregates Twitter
conversations around topics.
TweetChannel - Create Twitter
Twit(url)y - Tracks popular links
Twist - Google Trends for Twitter
TweetBeep - Google Alerts for Twitter
MicroBlogBuzz - Tracks the most
popular links shared on microblogging services, including Twitter, Jaiku and
TwitScoop - A real-time tag cloud of
Twitter buzz that also allows you to create graphs based on keyword
Twemes - Tracks Twitter memes.
ReTweetist - Tracks the most popular
Spy -Tracks real-time keyword mentions
in Twitter, FriendFeed, Flickr, Blog Comments, Yahoo News, Blogs and Google
Reader and allows you to subscribe via RSS.
Monitter - A real-time keyword-based
monitoring service that lets you watch three columns of keyword streams
side-by-side. You can subscribe to them using RSS.
TwitterMeter -Enter a word to graph
its use on Twitter's public feed.
Twitterfall - Real-time monitoring.
Twitlinks - Track most popular tech
links from most popular tech Twitterers.
Twitturls - Track popular links.
Tweet Volume - how often words and
phrases are mentioned on Twitter.
Tweetmeme - Tweetmeme tracks the most
popular links on twitter every 5 minutes, categorized by types of content:
Blogs, images, video or audio
Trendrr - Tracks usage statistics on
multiple social media platforms
Tweetzi Twitter search and trends
Polls with Twitter
StrawPoll - Tiny polls in 140 characters
Poll your followers - Put a poll
on your Twitter page
NewFollowNotify - automatically
send new followers a direct message with a link to a questionnaire
Questions and Answers on Twitter
Iknowtwet - - searches Twitter for
phrases such as "does anyone know?" and "why does?" and aggregates them all
at one place.
ToAnswer - - ask questions on
Twitter by simply prefixing them with @toask.
@answerme Track the questions you ask
TwitterMeThis - Follow.. answer
questions.. win cash
Blogging and Twitter [Wordpress]
send out a Tweet every time you post a new blog entry.
Add to Any:
Get your posts shared on Twitter
TwitThis: Send Twitter messages about
your blog post.
Display your Twitter status on WordPress.
Display the number of followers you have on Twitter.
TwitterFeed: Announce your blog post
on Twitter with a customized message using TwitterFeed.
Firefox plugin for twitter to help bloggers post videos, images, text, songs
and screenshots to their blog or twitter
TweetRooster - Tweet directly from
your website or blog
TwitWall - Instant blogging companion
Twitter by Email
TwitterMail - Post to Twitter by
sending an email to a specific TwitterMail address
Tweetbeep - Twitter alerts by email
Twitter2Mail - @replies to your inbox
Twitter and firefox
TwitThat - A bookmarklet that lets you
tweet about the current Web page you are reading.
TwitterFox - A Twitter client for
Firefox that will allow you to see your friend updates, add your own,
retweet, delete read tweets from your stream
Most Useful Twitter apps
Find Twitter users who share your company's interests -
Search twitter for Amazon Deals - Twizon
Tweet money over Twitter - TwitPay
Give people money - TipJoy
Track your courier packages -
Share files - TweetCube
Join your Flickr name with your Twitter account -
Organize your Twitter contacts by "parties" -
Share a single Twitter among your friends, family and colleagues -
Monitor traffic data from Twitter users -
Reads books to Twitter- Swotter
Twitters of the first line of books -Twitterlit
Add a Twitter-Powered Forum to Your Website -
Combine Facebook and Twitter for Live Chat -
Integrate Twitter and Facebook -
Facebook App .
Send Tweets by dialing a local number and speaking your message to
TwitterFone - TwitterFone (Beta)
Download Your Twitter Data
Make your Internet Explorer tweet -
Keep a food diary to track what you're eating every day -
Organize your travel plans and find other Twitter travelers on your way -
Stay updated on your flight's status
Check out archived timelines and tweets
Take notes anywhere using Twitter (tags included) -
Multi Account Twitter Tweeter - Matt
Twitter clone with more than 140 characters limit -
Send in updates from Twitter to track time -
Tweet without ever having to type, transcribing your voice message to
Twitter - Jott
Share videos on Twitter - TweeTube
Find out ow much effort it takes to follow someone -
Need to get feedback? Create a poll and solicit responses just by tweeting
Schedule your Tweets - Tweet Later
- automatically 1) send 'thank you' and welcome messages to new followers,
2) "return-follow" your new followers and 3) schedule tweets to be delivered
at a specified time in the future.
Manage and create tasks right from Twitter -
Remember the Milk
Add entries to Google Calendar just by sending tweets -
Create your own public topic-oriented discussion group -
Know by email when someone stops following you -
Statistics for your Twitter account -
Post to all your micro blogging services including Twitter, Pownce, Jaiku,
Tumblr, Jabber, Frazr, and more -
Cover a conference live on Twitter. Similar to liveblogging -
Tweet your Xbox live status - Twee60
View the status of your friends on Twitter in a start-up page style -
Ravishare - Share Your Files via Twitter
TwitDoc - Share your documents on Twitter
Find Twitterers for dates and more -
Let people looking at your site or blog share the URL via Twitter -
Automatically translate tweets into over 40 languages -
Dealing with Twitter Spammers
Twitter Blacklist -
This Greasemonkey script displays a big red banner on Twitter profiles that
are blacklisted at twitterblacklist.com.
Twerp Scan - Find out who's
following too many people at a small span of time.
Twitspam - Report those spammers here
Twitter accounts that aggregate news and updates
RUWTbot - sports news, scores, TV
listings, and more.
eventtrack: Track local events
Stock - Check stock quotes any time
Forecast - Weather forecast any
time for your zip code
Get news alerts
CelebrityTweet - Stalk celebrities
Twuoted - Quotes from Twitter
TwitterCritic - Film reviews by
TweetMyGaming - A real-time feed of
video game conversations happening on Twitter
Sportytweets - Sports news aggregation
Twitter bots for productivity and fun
Timer - receive a future reminder
GCal - Update your Google Calendar on
Wordbot - Help with Crosswords and
TwitterSecret - Have your
secret posted to Twitter anonymously
iwantsandy - personal email assistant
Twrivia - Daily trivia quiz on Twitter
Twitter for Advertising
Twittertise - Advertise on Twitter
Twitterad - Monetize your twitter profile
TwitterCard - Place a 125×125
TwitterCard on your Blog or as an Advertisement
Twitterribbons - Twitter Ribbon Ad
FeaturedUsers - FeaturedUsers is a
Twitter application ad network
BeaMagpie - Be a Magpie is an ad network
Twitter for Developers
Twitter API for Dummies
How to Make a Unique Website for Your Twitter Updates
an Application with the Twitter API
Building Your Own Twitter Client with Fluid and jQuery
Using Twitter for change
Twitition.com - create petitions that
people people can sign by retweeting a message
Twitition - Create petitions using Twitter
TinyPetition - Petitions on Twitter
Twitter for Nonprofits
Nonprofitorgs on Twitter - an
aggregator of nonprofits on Twitter and is following over 2,000 nonprofits.
- a list of over 300 nonprofits (not all are on non profits orgs on
NPTech Twitter Group - a
list of 263 nonprofit technology geeks.
are using Twitter to spread the word about their programs and services
Twitter Tool Box
- A collection of Twitter tools, tips, and how-tos assembled by