Avinash Kaushik's book is a simple step-by-step guide for putting in a successful web analytics strategy.

Kaushik lays out the three main strategies: Discover the intentions of visitors to its website to compare the performance and use tests.

1. Understand your visitors. Learn what they want. Find out what they are seeking to your site. This is a mistake to focus on implementation, at best only 20-30% of visitors will convert. If you focus on them, you are neglecting 70% of your visitors. To find out their intentions, to ask them. Add polls and surveys on your site. Avinash offers visitors several questions: What are you looking at our website? Were you able to complete the task? If you were unable to complete the task, please explain why. How can we improve our website to make it more useful to you?

2. Compare yourself to competitors: how are you in your industry. This is very nice to say you have two million visitors a month, but. . . compared to top competitors, is that low? If they are getting one to two million visitors a month, then you are well. But if they receive 50 million visitors a month, you’re in trouble. So find out.  You can find traffic share your competitors, level of activity, exchange rates, demographics, and so on. Other tools allow you to compare the amount of traffic for you and your top competitors. It’s all in the book.

3. Analysis: Web analysis itself requires accurate measurement data. But remember, Users block JavaScript, so that the marking can not be collected. As much as 40 percent of consumers delete cookies every day.

[From the Great Books  Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]