online journalism handbook how to go after big business

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pramitsingh on 13/04/09 city: New-Delhi tags: Media onlinejournalismhandbook activism local blogging Comment: 0 Save: 0

Mike Morgan is a blogger who likes to take on big business. A few years back, he took on US homebuilder Lennar by setting up a website to collect information on faulty workmanship in its homes. Now, Mike has taken on investment banking behemoth Goldman Sachs.

Mike has set up oldmansachs666.com to criticize the investment bank's practices. The tagline for his blog is "Facts about Goldman Sachs". Sample posts include this one: "Does Goldman Sachs run the world?". Not surprisingly, Goldman Sachs is taking legal help in shutting the site down.

Reason: The site "violates several of Goldman Sachs' intellectual property rights" and "implies a relationship" with the bank itself.

Mike says he has done his homework on intellectual property issues and moreover, the word is out. The blog posts are already in Google's index. Mike's story is being covered by mainstream newspapers like this one.

If you want to go after big business or any big name for that matter, get a free account at blogger.com, wordpress.com, or if you would like, a bighow account is free as well.

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Online Journalism Handbook: How to go after big business