The timeline of insignificant people is the number one reason people will stop using Facebook. 'Mind-boggling privacy settings and inability to categorize "friends"' are just the most popular Facebook peeves. Jill Krasny, who turned 30, has decided to give up using Facebook, having realized she got nothing out of it - few close friends posted on a daily basis. the activity stream is polluted by people who were just 'floating by' in your life - colleagues you only knew for 3 months, for example.
For some people that's the point—all they want is a glimpse of their friend's lives. I don't want that. And I don't want to read the musings and rants of people that have floated through my life, but aren't really friends.
Finally, and this might be the biggest thing pushing me to leave, I don't like the idea of Mark Zuckerberg having access to something I posted at 21 when I didn't know any better. A marketer doesn't need to know it, and I shouldn't have to wonder where that information is being stored or what it's going to be used for.
Reading Jill's explanation, I am tempted to give up using Facebook, but then I think I don't like being lonely. I will login to see what office colleagues are up to. What a sad fate for Facebook then ! A place for loners and losers who have nowhere to go.
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