Management lessons from What Would Google Do?

bookguide on 22/06/10 city: New-York tags: greatbooks book summary  Comment: 0

Noted blogger and an experienced hand in the media business Jeff Jarvis wrote What Would Google Do?, focusing on business and management lessons from the success of Google and applying it to different other industries. A quick look at some insights from the book: [From the Great Books Seriebighow.com/tags/greatbookss. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.] Rules VS. New Relationship: Give the people control, we will use it New relationship Your worst customer is your best friend Your best customer is your partner New Architecture 1 The link changes everything Do what you do best - link to the rest New Architecture 2 Join a network / Be a platform Think distributed New Publicness 1: If you’re not searchable, you won’t be found Everybody needs a little Search Engine Optimization New Publicness 2: Life is public, so is business New Publicness 3: Your customers are your Ad Agency New Society: Elegant organization —Mark Zuckerberg The New (Google) Economy 1 Manage abundance (not scarcity) The mass market is dead—long live the mass of niches The New (Google) Economy 2 Join the open-source, gift economy Google commodifies everything New Business Reality Atoms are a drag Middlemen are doomed Free is a business model Decide what business you’re in New Attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen VS. New Ethic Make mistakes well Life is a beta Be honest Be transparent Collaborate Don’t be evil New Speed Answers are instantaneous Life is live Mobs form in a flash New Imperatives Beware the cash cow in the coalmine Encourage and protect innovation Simplify, Simplify Get out of the way —Craig Newmark If Google ruled the earth The Google Times— Newspapers, post-paper Googlewood— Entertainment, opened up GoogleBooks— Killing the book to save it Retail Google Eats— Diners vote on the Menu Google Shops— A company built on people Utilities Google Power & Light— Google technology empowers GT&T— What Google should do as a cable company - run it the customers way. Manufacturing The Googlemobile— From secrecy to sharing: Opening up the design process Google Cola— Health coke? Service Google Air Social marketplace of customers: Airline become a publisher for wise crowd? Service Google Real Estate— Information is power Eliminating the middlemen — or making them add real value Money Google Capital— Money makes networks The Googliest job The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust Public Welfare St. Google’s Hospital— The benefits of publicness Google Mutual Insurance— The business of cooperation Public Institutions Google U— Opening education The United States of Google— Geeks rule Exceptions PR and lawyers— Hopeless God and Apple— Beyond Google? Is Apple the great exception or is it Googley? Generation Generation Google and the impact on: Friendship— We stay linked forever Publicness— Is privacy over? Generation Google and the Impact on: Thought— Does the internet make us smarter? Politics and government— Is this the transparent administration? Talent— This is the creation generation Permalink

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