Noted blogger and an experienced hand in the media business Jeff Jarvis wrote What Would Google Do?, focusing on business and management lessons from the success of Google and applying it to different other industries. A quick look at some insights from the book:
[From the Great Books Seriebighow.com/tags/greatbookss. Also see The Success Manual - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]
Rules VS. New Relationship: Give the people control, we will use it
New relationship
Your worst customer is your best friend
Your best customer is your partner
New Architecture 1
The link changes everything
Do what you do best - link to the rest
New Architecture 2
Join a network / Be a platform
Think distributed
New Publicness 1:
If you’re not searchable, you won’t be found
Everybody needs a little Search Engine Optimization
New Publicness 2: Life is public, so is business
New Publicness 3: Your customers are your Ad Agency
New Society: Elegant organization —Mark Zuckerberg
The New (Google) Economy 1
Manage abundance (not scarcity)
The mass market is dead—long live the mass of niches
The New (Google) Economy 2
Join the open-source, gift economy
Google commodifies everything
New Business Reality
Atoms are a drag
Middlemen are doomed
Free is a business model
Decide what business you’re in
New Attitude
There is an inverse relationship between control and trust —David Weinberger
Trust the people
Listen
VS.
New Ethic
Make mistakes well
Life is a beta
Be honest
Be transparent
Collaborate
Don’t be evil
New Speed
Answers are instantaneous
Life is live
Mobs form in a flash
New Imperatives
Beware the cash cow in the coalmine
Encourage and protect innovation
Simplify, Simplify
Get out of the way —Craig Newmark
If Google ruled the earth
The Google Times— Newspapers, post-paper
Googlewood— Entertainment, opened up
GoogleBooks— Killing the book to save it
Retail
Google Eats— Diners vote on the Menu
Google Shops— A company built on people
Utilities
Google Power & Light— Google technology empowers
GT&T— What Google should do as a cable company - run it the customers way.
Manufacturing
The Googlemobile— From secrecy to sharing: Opening up the design process
Google Cola— Health coke?
Service
Google Air
Social marketplace of customers:
Airline become a publisher for
wise crowd?
Service
Google Real Estate— Information is power Eliminating the middlemen — or making them add real value
Money
Google Capital— Money makes networks The Googliest job
The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust
Public Welfare
St. Google’s Hospital— The benefits of publicness
Google Mutual Insurance— The business of cooperation
Public Institutions
Google U— Opening education
The United States of Google— Geeks rule
Exceptions
PR and lawyers— Hopeless
God and Apple— Beyond Google? Is Apple the great exception or is it Googley?
Generation
Generation Google and the impact on:
Friendship— We stay linked forever
Publicness— Is privacy over?
Generation Google and the Impact on:
Thought— Does the internet make us smarter?
Politics and government— Is this the transparent administration?
Talent— This is the creation generation
