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Lessons about the changing world from The World is Flat

The World is Flat is an all-time polular book about the modern changing world by Thomas Friedman if the New York Times. Here are some of the most important things you can learn about the world is changing:

[From the Great Books  Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]

Three Phases of Globalization:
Globalization 1.0: Start: 1492 (Columbus Discovered America). End:1800 • Player: Country
Globalization 2.0: Start: 1800 - Interrupted by World War I (1914-1918), Great Depression (1929), & World War II (1940-1945). End: 2000
Globalization 2.0 First Half: Falling of Transportation Cost, Steam Engine, Rail Road
Globalization 2.0 Second Half: Falling of Telecommunication Cost, Telegraph, Telephone, PC, Fiber Optics, WWW
Globalization 2.0 Player: Multinational Company
Country vs Company 1: $47,679 M Thailand (government total revenue) 2 $44,300 M Microsoft (revenue) FY 2007 (Estimate) Source: Bereau of the Budget 1 FY 2006 Source: Wikipedia 2
Globalization 3.0: Start: 2000 - Player: Individual

10 Forces That Flattened The World
Flattener #1 Fall of Berlin Wall 1989: No more Communism, Democracy, Free Marke, Toward to Single, Global Market
Flattener #2 Netscape Navigator 1995: PC, Internet, WWW, Communication
Flattener #3 Workflow Software: Working together, Different Hardware, Different Location, Web technology, Effect from Flattener #2 Netscape, AJAX SOAP XML HTML HTTP TCP/IP.
Flattener #3 Causes more 6 Flatteners: #4 Uploading, #5 Outsourcing, #6 Offshoring, #7 Supply-chaining, #8 Insourcing, #9 In-forming.
Flattener #4 Uploading: Power of Community (Connected Individuals), Community-developed, Softwares - Open Source, Answers, News & Commentary - Blogging, Content - Wikipedia.
Flattener #5 Y2K: Outsourcing Y2K
Outsourcing: Split Service, Manufacturing, and perform elsewhere, where things are most efficient & cost-effective.
Y2K: Outsource Accelerator, India Flattener, #2 Netscape (Communication), Flattener #3 Workflow (Software).
Flattener #6 Offshoring: Split Service, Manufacturing, and perform elsewhere, where things are most efficient & cost-effective.
Offshoring: China Flattener #7 - Supply-Chaining (Transport)
Flattener #7 Supply-Chaining: Sales Shipping Distribution, Flattener #2 Netscape (Communication), Flattener #3 Workflow (Software), Flattener #6 Offshoring (Manufacturer).
Flattener #8 Insourcing: Reverse of Outsourcing - UPS & Toshiba
Flattener #9 In-forming: Information Finding, Search Engine
Flattener #10 The Steroids: Processing Storage, Computing, Instant Messaging, P2P Data Transfer, VoIP Communication, Videoconference, Computer Graphics Virtual Reality
The Steroids: Computing, Instant Messaging, P2P Wireless, VoIP, Videoconference, Computer Graphics.

Triple Convergence
Convergence#1 Converged Flatteners - Before 2000 - Semi-Independent, After 2000 - Converged with another, As Complementary Goods • E.g. Paper/Pencil.
Convergence#2 New Business Platform
#10 Steroids Accelerator Business Process #7 Supply #6 Informing Chaining #4 Uploading #6 Offshoring #8 Insourcing #5 Outsourcing Infrastructure #2 Netscape #3 Workflow Politics #1 Geographic Berlin Wall Economics

Convergence#3 Emerging Regions
BRIC - The countries of Brazil, Russia, India, China

Companies and the Flat World
Rule #1 Core Competency
Rule #2 Small Act Big


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