Lessons about bringing change from "Switch” by Chip Heath & Dan Heath

bookguide on 22/06/10 city: New-York tags: greatbooks book summary  Comment: 0

We all know this fact by now - Our brain is made of two systems: the rationale and the emotional. When these two systems are in alignment, change happens quickly easily. When they are not, change is slow and difficult. Switch builds upon this idea and through numerous rea-life examples, show how we can bring about change. [From the Great Books  Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.] Three action-steps necessary to effect change: 1. Direct the Rider Find the Bright Spots Script the Critical Moves Point to the Destination 2. Motivate the Elephant Find the Feeling Shrink the Change Grow the People 3. Shape the Path Tweak the Environment Build Habits Rally the Herd Keep the Change Going Three useful quotes from the book: What looks like resistance is often lack of clarity. What looks like laziness is often exhaustion. What looks like a people problem is often a situation problem. Permalink

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