We all know this fact by now - Our brain is made of two systems: the rationale and the emotional. When these two systems are in alignment, change happens quickly easily. When they are not, change is slow and difficult. Switch builds upon this idea and through numerous rea-life examples, show how we can bring about change.

[From the Great Books  Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]

Three action-steps necessary to effect change:

1. Direct the Rider
Find the Bright Spots
Script the Critical Moves
Point to the Destination

2. Motivate the Elephant
Find the Feeling
Shrink the Change
Grow the People

3. Shape the Path
Tweak the Environment
Build Habits
Rally the Herd
Keep the Change Going

Three useful quotes from the book:

What looks like resistance is often lack of clarity.
What looks like laziness is often exhaustion.
What looks like a people problem is often a situation problem.