Insights from The Art of Choosing

bookguide on 02/07/10 city: New-York tags: greatbooks book summary  Comment: 0

Sheena S. Iyengar's book in on the lines of The Paradox of choice, The Winner's Curse and Predictably Irrational. The only notable insight from the book: Psychologist Iyengar cites evidence that a paucity of choice can damage the mental and physical health of dogs, rats, and British civil servants alike. Choice can also mislead and burden us: In her own experiment, shoppers presented with an assortment of 24 jams were 1/10th as likely to buy some than those who were shown a mere six. Also read: Lessons from The Paradox of Choice: Why More Is Less [From the Great Books Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.] Permalink

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