Sheena S. Iyengar's book in on the lines of The Paradox of choice, The Winner's Curse and Predictably Irrational.
The only notable insight from the book:
Psychologist Iyengar cites evidence that a paucity of choice can damage the mental and physical health of dogs, rats, and British civil servants alike.
Choice can also mislead and burden us: In her own experiment, shoppers presented with an assortment of 24 jams were 1/10th as likely to buy some than those who were shown a mere six.
Also read:
Lessons from The Paradox of Choice: Why More Is Less
[From the Great Books Series. Also see The Success Manual - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]
