Insights from The Art of Choosing

Sheena S. Iyengar's book in on the lines of The Paradox of choice, The Winner's Curse and Predictably Irrational.

The only notable insight from the book:

Psychologist Iyengar cites evidence that a paucity of choice can damage the mental and physical health of dogs, rats, and British civil servants alike.

Choice can also mislead and burden us: In her own experiment, shoppers presented with an assortment of 24 jams were 1/10th as likely to buy some than those who were shown a mere six.

Also read:

Lessons from The Paradox of Choice: Why More Is Less

[From the Great Books Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]


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