Usability expert Jacon Nielsen recently went through the BBC news website and finds that the top 6 news headlines together are only 38 words long:
Why is the BBC so correct and lean with its headline, telling the whole story in as many words as possible, through the headline itself? Nielsen attributes it to the BBC's origins as a radio braodcaster where you had to grab the listener's attention as quickly as possible.Nilesen outlines five qualities of best news headlines:
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