Pitch a blogger just like you would pitch reporter. Focus on areas the blogger/reporter is interested in. Now, what would interest a blogger/reporter? Something that brings her/him page views, something that engages his audience, it is as simple as that.
...(try to) recognize some of the more common types of narratives. If you read through the headlines on Techmeme, you’ll find that most fit into at least one of the following:
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