As Google becomes more and more like a content provider, moving away from its origin as an elegant, efficient and effing fast indexer, Google may be losing its reputation of providing a fast and simple service. How can Google be fast and simple, when it is into so many businesses, and on top of that, when  it is trying to copy' this and that' from so many businesses

Muddled thinking makes for muddled design, which leads to muddled design. For example, this writer writes about how Google is removing the 'go to home' link from Gmail and Google+ logos.

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