The idea behind all tobacco advertising is that smoking makes you 'cool', without having to do anything 'harmful'. Not surprisingly, 2.6 million teenagers smoke cigarettes. 1 out 4 high schooler smokes.
Now, let's look at the advertising might behind it: On an average, Tobacco companies spend more than $1 million on marketing and promotion tobacco products every hour, smounting to $27 million each day. Back in 2008, the US Tobacco industry spent $10 billion on cigarette marketing.
Faced with this avalanche of subliminal messaging, the impressionable teen mind just can't resist. If teens only knew that 1 in every 5 American dies from illness related to tobacco use.