This guide belongs to 100 Ways To Be Being Remarkable  Series, a special project that brings you business and self-development advice from The Success Manual.

IMHO, These are some of the best things that every businessman must know. Just print this page out.

1. PURPOSE OF BUSINESS: The Purpose of a business is to find a customer. -Peter F. Drucker

2. Marketing is a contest for people’s attention - Anonymous

3. Selling - Above all, sell hope.
- Always say Thank You.
- People are primarily interested in themselves, not in you.
- Your first competitor is indifference.

4. The consumer is not a moron. She is your wife. - David Ogilvy

5. BRANDING: Brand = Trust

6. To stand out (from the clutter), make your brand stand for an idea and communicate it…..it is important to find an idea that is relevant to your market. - John Williamson

7. THE MISSION
"Our mission, tritely, is to change the world."- Donna Dubinsky

8. THE MOST IMPORTANT QUESTION YOU MUST ANSWER TRUTHFULLY – Who Will Buy It?

9. BUSINESS PLAN:  "Investors feel a lot better about the risk if the venture's endgame is discussed upfront." - William A. Sahlmann

10. "Cash flow. Cash Flow. Cash Flow." - Anonymous

11. THE SUCCESS RULE FOR BUSINESSMEN
In business, to be a success, you only have to be right once.
One single solitary time and you are set for life. That's the beauty of the business world. - Mark Cuban

12. TWO IMPORTANT NUMBERS
Be number 1 or 2 in your business or get out. - Jack Welch
20% of your customers will account for 80% of sales.

13. THE BIGGEST TEST OF A COMPANY’S PRODUCT Ask: Would you recommend this to others? - HBR

14. FOUR TYPES OF PEOPLE EVERY BUSINESSMAN SHOULD HAVE AROUND
Lawyers
Accountants / Chartered Accountants
Government/Public Service people
Politicians

15. What business are you in? - Peter Drucker

16. What is your USP?

17. Management Rule/Role No.1: GET THE HELL OUT OF THE WAY. - Tom Peters

18. If no Wow, no go. - Tom Peters

19. Hire funny, fire gloomy.- Tom Peters

20. Capital isn't scarce; vision is.- Sam Walton

21. Focus on owning the market, not the brand. - Anon

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