Gary Vaynerchuk became famous for using socila media fully to build his brand of wine selling. Most importantly, he showed us it was important for us to be genuine and open online. Here are the main points from Gary's book, 'Crush It'.

[From the Great Books  Series. Also see The Success Manual  - Encyclopedia of Advice, which contains summaries of 100+ Most useful books.]

Here are Gary's life rules:

1. Love your family.
2. Work superhard.
3. Live your passion.
4. Everyone gets an at-bat, and the opportunity is real.
5. Skills are cheap, but passion is priceless.
6. Quality is a tremendous filter. Cream always rises.
7. Your latest tweet or blog post? That’s your résumé now.
8. Everyone has the ability to achieve great self-awareness, but we all occasionally lie to ourselves.
9. Do your homework.
10. All your effort has to come from the heart.
11. Work your content as a lure, allowing people to discover it.
12. Actively create reasons for your audience to come to you.
13. Be reactionary.