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Using Facebook For Business
Facebook has overtaken Myspace.com as the
pre-eminent Social Networking service in the world. With increasing
importance, many more Businesses and Individuals are beginning to use
Facebook to builds brands and get business.
Facebook
for Grownups -
From Butterscotch- 10 part video with step-by-step instructions for how to
sign up for Facebook and how to create a Facebook profile.
Facebook Help Center - official Facebook
Help
Facebook Marketing in Short
1.
Generate Awareness - Run Virtual Gift Ads
2.
Engender Loyalty - Create a Facebook Page
3.
Increase Online Sales - Give Exclusive Facebook Offers
4.
Drive Offline Sales - Run Event Ads
5.
Reveal Customer Insights - Create a Fan Focus Group
6.
Build a Database - Create Contests and Sweepstakes
Essential resources for using Facebook for
Business
How To Use Facebook for Business - PDF
Why Your Company Needs to Be on Facebook
Facebook Ads 101 - How to Set up and Track Facebook
Ads
10 Privacy Settings Every Facebook
User Should Know
12 Ways to Use Facebook
Professionally
Using Facebook
for Marketing - 10 Company Examples
The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook
Customer Base
The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company,
Product, or Service Inside Facebook
10 Key SEO Strategies Every Facebook
Page Owner Should Know
New Facebook
Pages: A Guide for Social Media Marketers
Killer Facebook
Fan Pages: 5 Inspiring Case Studies
Cause promotion: 50,000 Members In 6 Days
How to Create a Successful Facebook Group
Using Facebook for Your Non-Profit
10 of the Most Interesting Cases of Facebook Connect in Action
150+ Apps, Scripts and Add-ons for Facebook
Facebook as a B2B Marketing Tool:
Make Money with Facebook Applications
Facebook Marketplace: College kids use the site's Marketplace to scout out
used couches and find roommates, but a savvy business owner can advertise
services and product sales, as well as search for new employees.
Can Facebook Be Used in Education?
5 Money Making Opportunities on Facebook
Source:
Mashable
1. SELL Facebook applications to sell them to interested parties.
2. DEVELOP applications under contract for third parties.
3. ADVERTISING. Use advertisements, cross-promotion schemes and affiliate
marketing.
4. MICROPAYMENTS. Sell services within Facebook through micro-payment
transactions.
5. GET INVESTMENT. If you think your Facebook application has potential.
Did you know?
you can buy up to 5.000 new FACEBOOK friends
from a private firm named uSocial.com for 7,6 Cent per friend
Important Facebook related security and
privacy information everyone must know
1. Take care of strange emails wanting to know
your passwords (aka phishing).
2. By "posting User Content to any part of
the Site, you automatically grant, and you represent and warrant that you
have the right to grant, to the Company an irrevocable, perpetual,
non-exclusive, transferable, fully paid, worldwide license (with the right
to sublicense) to use, copy, publicly perform, publicly display, reformat,
translate, excerpt (in whole or in part) and distribute such User Content
for any purpose, commercial, advertising, or otherwise" (FACEBOOK terms of
agreement)
3. The FACEBOOK Term of Agreement is changed almost every month
without informing the users about it
4. Adding your mobile phone number to your
FACEBOOK profile increases the risk of mobile spamming
5. Even though FACEBOOK claims to have high
security standards, two MIT students were able to download over 70,000
Facebook profiles, using an automated script
6. Security experts classify FACEBOOK as a
low security web service. This means that you should never use the same
password for your FACEBOOK account as you use for more important services
(e.g. e-mails or netbanking).
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Apps, Tools and Scripts for Facebook
Firefox Add-Ons
Boost for Facebook
- adds all kinds of Facebook-specific features to your browser,
including skins, notifications, auto-poke, auto-login, friends in your
sidebar and more.
Firefox Toolbar
- adds Facebook search and activity notifications to Firefox.
Also view friends and share content without visiting Facebook itself.
Greasemonkey scripts
Cipher's Facebook Remove
Ads - Removes all the ads.
No Facebook Apps
-
Annoyed by all the apps? This gets rid of them.
Applications
Facebook Exporter for iPhoto
- Tag, caption, and export photos from your iPhoto library directly to Facebook.
Mobile - View your friends and interact with them while mobile.
Video
- Add videos, record from your webcam
and much more.
Business
eBay Auctions
- List auctions you are running on your own page, browse
others, make wishlists.
Forbes Stock Tracker - Track your stocks, see what your friends have,
stay on top of financial news.
Jobster
- Get job alerts on companies you are interested in.
PayPal
- Need to pay someone? Someone owe you? You can handle it all from here.
Resume
- Post your resume, sync your LinkedIn resume and
recommendations to your Facebook resume.
Share Partners: When you publish updates to your company blog or Web site,
add the link or a link and a photo to your Facebook profile using the Share
Partners app.
Facebook Badge: Facebook describes its Badge feature as "a customizable way
to share your Facebook information on other Web sites." Creating your own
Badge will link Facebook friends to your company's Web site.
Facebook events to Google
Calendar
Facebook Widget
for Mac OS X
Yahoo! Finance
Zoho
- Online Office
Oodle Classifieds: Organize your company's advertisements, job postings and
classifieds on Facebook with the Oodle app.
Media
BBC
Radio - Choose the BBC radio stations you want to play on your profile
and display what is currently playing.
Last.fm Music
- Turn your music into a playlist, share it with friends, check your
music compatibility.
iLike
- Add music to your profile, play the music challenge and more.
Pandora
- Links your Facebook account with your Pandora account, so it
can display your favorite artists and songs, and your recent stations.
Messaging
Email
- Now you can email your off-Facebook friends without leaving the site
SkypeMe
- Add Skype functionality to Facebook.
Useful Tools
iSellMyTextbook
- Helps you connect with other students at your school to sell and buy text
books without dealing with the bookstores.
Trend Hunter - Showcases the latest trends in any number of subjects on
your page.
Currency Converter - Something every world traveler needs, check the
latest exchange rates.
Flight Finder - Search for customized airfares.
DivShare - Attach files to any friend's wall.
Documents - Edit documents with friends, also includes versioning so you
won't lose anything.
WordPress
- Bring over entries from your WordPress blog.
Share Files - Send files to anyone inside of a message.
Live Blog
- Add a full featured blog
to your profile that works in either column.
The SocialBar
- Internet Explorer Toolbar for FB - A Facebook toolbar for use with
Internet Explorer
Countdown Calendar - Add a countdown on your profile for any event of
your choice.
HOT or NOT
- Rate other Facebook users, find the hottest, meet them.
Blackjack - Add the age old game of Blackjack to your page.
Web Sudoku
- Daily Sudoku puzzles of different difficulty levels for your page.
PacMan
- Play the classic arcade game. |
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